SMART marketing objectives
Setting marketing objectives is typically part of Cimigo’s clients’ annual brand equity review and the marketing planning workshop. The brand proposition, target segment and purchase funnel are reviewed to determine where there is leakage and how best to improve conversions and which objectives need to be addressed over the coming twelve months. Not all purchase funnels are the same and Cimigo will help you make better choices when designing the right purchase channel for your brand and category.
Cimigo will coach you keeping your marketing objectives SMART;
Cimigo will then help you turn these marketing objectives into a value in terms of incremental revenue to your brand. These are the key numbers that stakeholders will need to be convinced to approve your marketing budget.