Eight principles of good design
Dec 04, 2023
In the world of design, there are fundamental principles that underpin the creation of truly exceptional and meaningful experiences. These principles
Cimigo will tell you what works with your target customer, so you can quickly make the best choices.
Cimigo’s marketing research experts in Vietnam and Indonesia will help you make better choices.
Cimigo market research in Vietnam and Indonesia will find the opportunities you need to leverage. Cimigo will reduce the risks inherent in the choices you face.
Your commercial and marketing decisions constantly involve choices. Cimigo’s market research will ensure you remain grounded and customer centric. We put the voice of the customer into the heart of your decision-making process.
Whether complex decision modelling or a (seemingly) simple design choice, Cimigo will help you make the optimal choices. Working with Cimigo and Cimigo’s team will enable you to make the best choices for your business quickly.
The Cimigo market research agency began operations in 2003. Cimigo has 120 research experts to guide you. Take a look at Cimigo’s great team here.
Just imagine how many choices we have guided since 2003, how many businesses and brands we have helped develop and grow by enabling better informed decisions.
Cimigo’s clients do not leave us. Cimigo learn from clients and they in turn learn from Cimigo. Cimigo have helped clients plan their market entry, develop services and products which win locally, optimise their route to market and build portfolios that have stood the test of time.
We continuously learn together; it is a reciprocal partnership that has endured since 2003.
Whether building brands for rice or mutual funds, Cimigo have faced most business cases. Cimigo’s humble beginning was propelled by consumer goods and as both
Vietnam and Indonesia have evolved, so have our breadth and depth of customer experience.
CMI Manager, Shiseido Asia Pacific
We have worked with Cimigo over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.
CTI Manager, Marico
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project.
Product Manager, Fazz Financial Group
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.
Consumer Technical Insights, Unilever
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.
Pricing Manager, Castrol
We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.
Head of Consumer Insights, Kalbe's Consumer Health
Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.
Project Lead, Yola Education
I have worked with Cimigo on educational research for over 4 months. This is extremely impressive to me by the way Cimigo approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.
Executive Director, Economic Indices, IHS Markit
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
Commercial Director, Coats Group PLC
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.
Dr. Jean-Marcel Guillon
Chief Executive Officer, FV Hospital
Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.
Project Coordination Director, Happy Thinking People
It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service!
Customer Insight Manager, Pharmacity
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.
Business Lead, Pāmu
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.
Board of Management, Thai Business Association Vietnam
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.
Founder and Host, Dear Our Community
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
Projects Director, Happy Thinking People
I want to thank you again for your help and the great job the Cimigo team did in the home appliance project! The moderation was super and organisation upfront was also perfect.
Creative Director Partner, Creative Circle
As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.
Private English Language Schools
Chief Executive Officer
Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.
Partner, Mekong Capital
Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations!
Head of Marketing, Perfetti
Cimigo - The best Glocal market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
Deputy Group Head After Sales & CS Operation, Mitsubishi Motors
We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.
Founder, Doodle Design
I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.
Project Manager, Cido
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.
Market Research Team Leader, DHG
Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.
Product Marketing Manager, Traveloka
We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.
Brand Manager of Romano, Wipro
Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.
Programmes Snr Manager, Girl Effect
Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.
Global Marketing Director, Singha Corporation
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.
Founder, Executive Director
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.
New Zealand Consulate General
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.
We are a Tunisian company exporting our products to Indonesia for more than 20 years. We requested the services of Cimigo twice, once in 2013 and a second time in 2022. On both occasions, the Cimigo team was very reactive and professional being at the same time competitive comparing to other marketing firms. Cimigo stands out for its seriousness in each phase of the project. The results of the studies we have conducted have been very beneficial for the development of our sales and the improvement of our brand image in Indonesia. Thank you Cimigo for your support and we hope to do more projects together in the future!
Head of Research Department
Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.
Cimigo’s amazing market research teams engage clients on their choices across; financial services, automotive, healthcare, retail, education, travel, hospitality and consumer goods. Today Cimigo is helping clients make better choices across a wide spectrum of commercial and marketing choices. See what our clients have to say here.
Cimigo engage with your customers in innovative ways to uncover customer insights. Cimigo will seek out your customers thoughts and emotions at great depth. Cimigo use a multi-faceted mix of online, mobile and in person approaches to understand what motivates your customers.
Islamic banking to e-wallets.
Wet markets to e-commerce.
Airlines to ride a hailing.
Analgesics to vaccines.
Hospitals to wellbeing mobile applications.
English language schools to e-leaning platforms.
TV to Tik-tok audiences.
Motorbikes to electric cars.
Retail expansion to super application developments.
Cimigo regularly publishes consumer and market research reports from Vietnam and Indonesia.
Sep 18, 2023Indonesia economic outlook 2023
A free report from Cimigo market research on Indonesia Economic Outlook report 2023. Cimigo assesses the economic trends and expectations for
Feb 27, 2023Vietnam consumer trends report 2023
A free report from Cimigo market research on Vietnam Consumer Trends 2023. Cimigo assesses the consumer trends and expectations for 2023 in
Dec 01, 2023Vietnam PMI November 2023
The report for Vietnam PMI November 2023 can be downloaded here. Cimigo market research has collected the Vietnam Purchasing Index since 2013. The
Dec 07, 2022Tet 2023 Vietnamese consumer outlook
The report reviews the Tet 2023 Vietnamese consumer outlook, TET expenditure, shopping channels for TET, brands associated with TET and reviews
Oct 06, 20232023 Vietnam economic outlook
The 2023 Vietnam economic outlook herein provides a short update on Vietnam’s economic progress year-to-date September 2023. Key areas covered
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