Vietnam economic class and rising affluence
Apr 12, 2023
Vietnam economic class Vietnam economic class structure continues to change dramatically. Middle-class acceleration coupled with urban migration
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CMI Manager, Shiseido Asia Pacific
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Executive Director, Economic Indices, IHS Markit
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
Commercial Director, Coats Group PLC
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Chief Executive Officer, FV Hospital
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Project Coordination Director, Happy Thinking People
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Customer Insight Manager, Pharmacity
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Business Lead, Pāmu
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Board of Management, Thai Business Association Vietnam
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Founder and Host, Dear Our Community
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
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Creative Director Partner, Creative Circle
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Private English Language Schools
Chief Executive Officer
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Partner, Mekong Capital
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Head of Marketing, Perfetti
Cimigo - The best Glocal market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
Deputy Group Head After Sales & CS Operation, Mitsubishi Motors
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Founder, Doodle Design
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Project Manager, Cido
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.
Market Research Team Leader, DHG
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Product Marketing Manager, Traveloka
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Brand Manager of Romano, Wipro
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Programmes Snr Manager, Girl Effect
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Global Marketing Director, Singha Corporation
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.
Founder, Executive Director
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.
New Zealand Consulate General
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.
We are a Tunisian company exporting our products to Indonesia for more than 20 years. We requested the services of Cimigo twice, once in 2013 and a second time in 2022. On both occasions, the Cimigo team was very reactive and professional being at the same time competitive comparing to other marketing firms. Cimigo stands out for its seriousness in each phase of the project. The results of the studies we have conducted have been very beneficial for the development of our sales and the improvement of our brand image in Indonesia. Thank you Cimigo for your support and we hope to do more projects together in the future!
Cimigo’s amazing market research teams engage clients on their choices across; financial services, automotive, healthcare, retail, education, travel, hospitality and consumer goods. Today Cimigo is helping clients make better choices across a wide spectrum of commercial and marketing choices. See what our clients have to say here.
Cimigo engage with your customers in innovative ways to uncover customer insights. Cimigo will seek out your customers thoughts and emotions at great depth. Cimigo use a multi-faceted mix of online, mobile and in person approaches to understand what motivates your customers.
Islamic banking to e-wallets.
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Cimigo regularly publishes consumer and market research reports from Vietnam and Indonesia.
Jun 01, 2023Vietnam PMI May 2023
The report for Vietnam PMI May 2023 can be downloaded here. Cimigo market research has collected the Vietnam Purchasing Index since 2013. The
Feb 27, 2023Vietnam consumer trends report 2023
A free report from Cimigo market research on Vietnam Consumer Trends 2023. Cimigo assesses the consumer trends and expectations for 2023 in
Dec 07, 2022Tet 2023 Vietnamese consumer outlook
The report reviews the Tet 2023 Vietnamese consumer outlook, TET expenditure, shopping channels for TET, brands associated with TET and reviews
Dec 15, 2022Vietnam retail banking 2022 report
The Vietnam retail banking 2022 report explores retail banking customer perspectives and experiences. With middle-class acceleration and lower birth
Dec 13, 2022Healthy food and beverage Vietnam report
The healthy food and beverage Vietnam report investigates consumers’ perceptions of health, diet, lifestyles and consumption of food and beverages.
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