Pack development and testing

Pack development

Packaging is the embodiment of your brand’s proposition. Without packing there would be no differentiation. Most packs continuously evolve to stay contemporary whilst preserving readily identifiable brand assets. Qualitative packaging development often will be integral to concept development or if treated separately and follow a similar approach.

Pack tests

Simple quantitative pack tests often compare new designs with current designs to determine preference. They are typically tested on a rotated basis, one after the other (sequential monadic design) before being compared side by side.

  • Pack associations.
  • Pack messaging.
  • Pack aesthetics and utility.
  • Pack preference between options and versus competitors.
  • Brand recognition.
  • Areas for improvement.

Cimigo’s price testing service is available as a self-service RapidSurvey solution or Cimigo can support you with a customised service.

Pack tests with eye tracking

 

Cimigo’s pack testing with eye tracking is an option available as a self-service RapidSurvey solution or Cimigo can support you with a customised service.

 

Eye tracking enables Cimigo to determine;


Heatmaps show you which products are looked at most – those which are “hot” are superior to those that are not.