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In store shopper measurement
Cimigo can help you make better choices for your retail execution. The difference between success and failure is in knowing what is happening in store now rather than at the end of a period of activation.
Cimigo’s store auditors use the Cimigo OnMobile application to report findings instantly and easily. In store shopper measurement is typically used in combination with shopper post shop interviews and shopper ethnography. Typically studies investigate shopper traffic, disruption and conversions;
Typically, studies investigate:
- Traffic flow.
- Stop and go.
- Time spent.
- Display stopper.
- Pack reader.