Marketing tactics
7 steps to winning innovationsSales force effectiveness
Cimigo can audit on or off trade performance. Whether you are seeking improvements to in store execution, in store promotion and sampling programmes, display or compliance to trading terms with retailers.
Cimigo will design and deploy the most efficient approach to provide rapid results – so your teams can focus on driving improvement. Cimigo will support you with independent and objective measures, including photographs of displays. Cimigo’s store auditors use the Cimigo OnMobile application to report findings instantly and easily. Using OnMobile Cimigo provide updates in real time so that actions can be taken quickly to ensure standards are being met.
Cimigo auditors follow a structured audit assessment on Cimigo’s OnMobile application. This same device is used to take photos when prompted by the audit survey. The OnMobile application enables auditors to capture data digitally so that Cimigo can feedback all the more quickly. Photos are linked to the store and audit question. Quality control is enhanced as Cimigo capture the start and end time plus the GPS location of each completion.
Typically, studies investigate:
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Independent observation of performance based standard metrics for improvement. -
In-store tracking for brand standards adherence. -
Comparison across store type and area. -
Trade promotional compliance. -
Stock and facility standards. -
Range, facing, servicing, pricing and display compliance. -
Environment standards. -
Identify problem areas. -
Identify and showcase best performers. -
Actions to improve.
