Marketing tactics

Innovation: new product development
Concept development and testing
Product testing
Pack testing
Price testing
Advertising development and testing
Retail audit
Sales force effectiveness
Trade insights

Trade insights

Trade insights

Trade insights

Cimigo deploy in depth interviews with distributors, wholesalers, retailers and store managers. This unveils the trade’s motivations, trade terms and service gaps with existing brands and helps you make better choices when optimising trade marketing concepts.

 
Route to market
Cimigo will help you make better route-to-market and trade-marketing decisions. Trade insights, retail census, retail audit and sales force effectiveness.
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Consulting
Cimigo consulting guides innovation, marketing, branding, and customer experience. 
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Cimigo RapidSurvey
Cimigo RapidSurvey provides low-cost answers to tactical marketing choices.
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Experience management
Experience management across employees, customers, shoppers and users.
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Marketing planning
Exploration, brand equity audits and segmentation.
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Marketing strategy
Targeting, positioning and SMART objectives.
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Shopper insights
Shopper insights with shopper ethnography, post shop interviews and in-store measurement.
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Data collection
Nationwide data collection, quantitative surveys, qualitative focus groups, online panels, quality control and in-house testing facilities.
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