Cimigo conducts retail audits and retail censuses for consumer goods brands across Vietnam. We locate, audit and GIS-map on-trade and off-trade outlets to understand distribution, classify and segment retailers, identify opportunities and develop more effective route-to-market strategies.

In one nationwide retail census, Cimigo collected GPS locations, photographs, sales volumes and key brand share data from more than 500,000 outlets across Vietnam’s 63 provinces. The results enabled the client to segment retail outlets, prioritise the most valuable segments by brand, identify geographic opportunities and develop a more effective sales and distribution strategy.

In another nationwide study, Cimigo collected GPS locations, photographs, sales volumes, signage, contract details and key brand share data across all 63 provinces. Cimigo visualised the results through a dynamic mapping system, enabling the client to identify distribution gaps, prioritise opportunities and optimise distribution plans and sales routes.