Shopper insights
Cimigo can help you make better choices for your retail execution. Shopper post shop interviews is typically used in combination with in store shopper measurement and shopper ethnography.
Typically, studies investigate:
- Store choice.
- Shopping list.
- Planned versus actual purchases.
- Category pull.
- Activity recall.
- Shopper profile.
- Store satisfaction
The quantifiabla metrics and stated rationales enable Cimigo to understand the impact of in store activities and test various experimental scenarios on range, placeme and display.
