Marketing tactics
7 steps to winning innovationsRetail audit and retail census
Cimigo are experienced across numerous consumer packaged goods on locating, auditing, GIS mapping every single outlet (on and off trade) to build a retail classification, segmentation and route to market strategy for the brand nationally.
A recent example includes a study to gather the GPS location, a photograph, sales volume and key brand share data in over 500,000 outlets selling a consumer-packaged goods category across on and off premise outlets across 63 provinces in Vietnam. The results were used to segment retail stores, prioritise segments by brand, target specific areas and streamline a more effective sales and distribution strategy.
In another example Cimigo completed a study to gather the GPS location, a photograph, sales volume, signage, contract details and key brand share data across 63 provinces in Vietnam. The results are visualised in a dynamic mapping system built by Cimigo; which was used to build and prioritise distribution plans and routes.
