Opportunity

A dairy company wanted to test a new product concept, so we tested multiple concepts to build the optional solution.

Solution

We spoke to 300 mums in an online survey, 100 with kids aged 0-12 months, 100 with kids aged 13-24 months and 100 with kids aged 24 to 36 months.  Each group were shown slightly different concepts. 

Result

The results enabled the client to choose a winning concept by age of child with a clear guide on how to make incremental improvements. The study took 7 days from start to finish and cost the brand only VND120,000,000.

Strategy development for customer experience

May 28, 2021

Addressing customer churn through improved experiences and pre-empting key moments with potential

Promoting retirement plans – simply

May 28, 2021

“Why on earth would I save for my retirement; I have had four children; I’ve educated them

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.