Jun 30, 2021

A dairy company wanted to test a new product concept, so we tested multiple concepts to build the optional solution.


We spoke to 300 mums in an online survey, 100 with kids aged 0-12 months, 100 with kids aged 13-24 months and 100 with kids aged 24 to 36 months.  Each group were shown slightly different concepts. 

Better choices

The results enabled the client to choose a winning concept by age of child with a clear guide on how to make incremental improvements. The study took 7 days from start to finish and cost the brand only VND120,000,000.

Decoding and re-engineering

May 28, 2021

A former leader in a fast-moving category watched their equity and shares decline over three

Category strategy development

May 28, 2021

Leading the development of an annual marketing

Positioning that resonates

May 28, 2021

"Yes this milk-formula used to be very popular. But today they