May 28, 2021

The brand team was stumped as to how the competition could do so well and so fast.


Cimigo conducted a comparative review of the two competing brands’ key activities over time correlated with media weights, sales data and brand tracking measures allowing us to reverse-engineer and decode the communications strategy of the competition. This strategy was also placed into the context of the challenger’s portfolio strategy.

Better choices

Identifying the building blocks of the challenger’s success refreshed the brand team’s sense of competitiveness. These building blocks helped them identify the barriers that their brand was facing and empowered them to address these barriers by making better choices in their own marketing plans.

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was

AB test for digital advertisements

Jun 30, 2021

Making better creative execution