May 28, 2021

The opportunity was to increase customer loyalty to our client’s brand of cafes.  A challenge in a market with independent cafes around every corner and a plethora of new cafe chains competing for customers.


Cimigo spoke to customers some loyal many indifferent to their café choice.  Cimigo understood the triggers, the experience, the pain points and the needs yet to be met from a loyalty programme. We spoke to customers whilst they ordered and whilst enjoying their café. Cimigo garnered opinions from baristas and serving staff. We then quantified the drivers behind satisfaction and dissatisfaction.

Better choices

Cimgio advised on how to build, promote and grow interest in a loyalty programme.  Cimigo advised on which communication channels make a difference and how to better demonstrate meaningful benefits. Quantitatively Cimigo demonstrated the financial benefits of building not simply new members but fewer quality members who became advocates of the programme – then the rest became easy.

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was