Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

Cimigo surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Result

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication. All this happened in 10 days and cost the brand team VND160,000,000.

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was