Jun 30, 2021

A baby food company wanted to test 5 creative executions for a digital advertisement.


Cimigo tested cut through, messaging and brand recall amongst 150 mothers. 

Better choices

The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped.  All this happened in 3 days and cost VND36,000,000.

Positioning that resonates

May 28, 2021

"Yes this milk-formula used to be very popular. But today they

Globally strong yet locally challenged

May 28, 2021

"It’s a couple of beers and some snacks with the gang after

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand