Opportunity

A baby food company wanted to test 5 creative executions for a digital advertisement.

Solution

Cimigo tested cut through, messaging and brand recall amongst 150 mothers. 

Result

The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped.  All this happened in 3 days and cost VND36,000,000.

Optimising dairy concepts

Jun 30, 2021

A dairy company wanted to test a new product concept, so we tested two concepts to find the

Off to university – overseas!

May 28, 2021

A leading financial services company needed to win customers earlier, as soon as they needed to

New diaper packaging

Jun 30, 2021

Optimising packaging design to garner attention and communicate the