Jun 30, 2021

A baby food company wanted to test 5 creative executions for a digital advertisement.


Cimigo tested cut through, messaging and brand recall amongst 150 mothers. 

Better choices

The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped.  All this happened in 3 days and cost VND36,000,000.

Promoting retirement plans – simply

May 28, 2021

“Why on earth would I save for my retirement; I have had four children; I’ve educated them

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.

Innovation programme

May 28, 2021

Building a beverage innovation