Jun 30, 2021

A baby food company wanted to test 5 creative executions for a digital advertisement.


Cimigo tested cut through, messaging and brand recall amongst 150 mothers. 

Better choices

The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped.  All this happened in 3 days and cost VND36,000,000.

Decoding and re-engineering

May 28, 2021

A former leader in a fast-moving category watched their equity and shares decline over three

Category strategy development

May 28, 2021

Leading the development of an annual marketing

Positioning that resonates

May 28, 2021

"Yes this milk-formula used to be very popular. But today they