Opportunity

A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.

Solution

Cimigo conducted a research programme spanning 12 countries and a spectrum of target segments ranging from MICE organisers to luxury shoppers, tour operators to potential travellers and property investors to high-end casino players.

Result

The results were used to direct better choices in the destination design, shopping mall proposition, entertainment concepts and programmes, food and beverage outlet choices, trade incentive programmes and destination marketing.

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was

AB test for digital advertisements

Jun 30, 2021

Making better creative execution