Jun 22, 2021

A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.


Cimigo conducted a research programme spanning 12 countries and a spectrum of target segments ranging from MICE organisers to luxury shoppers, tour operators to potential travellers and property investors to high-end casino players.

Better choices

The results were used to direct better choices in the destination design, shopping mall proposition, entertainment concepts and programmes, food and beverage outlet choices, trade incentive programmes and destination marketing.

Globally strong yet locally challenged

May 28, 2021

"It’s a couple of beers and some snacks with the gang after

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand

Strategy development for customer experience

May 28, 2021

Addressing customer churn through improved experiences and pre-empting key moments with potential