8 Nguyên tắc thiết kế cơ bản của Design Thinking – 80/20
Th12 04, 2023
Trong Design Thinking, những nguyên tắc thiết kế cơ bản làm nền tảng cho việc tạo ra những trải nghiệm thật sự xuất
Cimigo sẽ cho bạn biết điều gì là phù hợp với khách hàng mục tiêu của bạn, để bạn có thể nhanh chóng đưa ra những lựa chọn tốt nhất.
Các chuyên gia nghiên cứu thị trường của Cimigo tại Việt Nam sẽ giúp bạn có những lựa chọn tốt hơn.
Cimigo Nghiên cứu thị trường Việt Nam sẽ tìm ra những cơ hội bạn cần để tận dụng, đồng thời giảm thiểu rủi ro vốn có trong các lựa chọn mà bạn phải đối mặt.
Các quyết định thương mại và tiếp thị của bạn sẽ luôn liên quan đến các lựa chọn. Đội ngũ nghiên cứu thị trường của Cimigo sẽ đảm bảo bạn luôn có cơ sở và lấy khách hàng làm trung tâm. Cimigo đặt tiếng nói của khách hàng vào trung tâm cho quá trình đưa ra quyết định của bạn.
Cho dù là mô hình quyết định phức tạp hay một lựa chọn thiết kế có vẻ đơn giản, Cimigo sẽ giúp bạn đưa ra những lựa chọn tối ưu. Hãy tác hợp với Cimigo để bạn có thể nhanh chóng đưa ra những lựa chọn tốt nhất cho doanh nghiệp của mình.
Cimigo thành lập vào năm 2003. Chúng tôi có 120 chuyên gia nghiên cứu. Hãy nhìn vào đội ngũ tuyệt vời của chúng tôi ở đây.
Từ năm 2003, Cimigo đã giúp đỡ nhiều doanh nghiệp và thương hiệu phát triển và lớn mạnh hơn bằng cách hỗ trợ đưa ra những quyết định hiệu quả hơn.
Khách hàng luôn tin tưởng và đồng hành cùng Cimigo trong suốt thời gian qua. Cimigo đã giúp khách hàng lập kế hoạch để thâm nhập vào thị trường, phát triển các dịch vụ và sản phẩm phù hợp, đồng thời tối ưu hóa lộ trình tiếp cận thị trường và xây dựng danh mục sản phẩm. Quan hệ đối tác giữa Cimigo và khách hàng đã cùng nhau phát triển từ năm 2003.
Cimigo có kinh nghiệm về rất nhiều lĩnh vực khác nhau, từ việc xây dựng thương hiệu cho sản phẩm gạo hay hỗ trợ các nguồn quỹ đầu tư. Cimigo khởi đầu chủ yếu từ ngành hàng tiêu dùng và khi đã phát triển mạnh mẽ ở thị trường Việt Nam và Indonesia, Cimigo đã không ngừng mở rộng vị thế và đạ dạng hóa trải nghiệm khách hàng.
CMI Manager, Shiseido Asia Pacific
We have worked with CIMIGO over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.
CTI Manager, Marico
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."
Product Manager, Fazz Financial Group
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.
Consumer Technical Insights, Unilever
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.
Pricing Manager, Castrol
We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.
Project Lead, Yola Education
I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.
Executive Director, Economic Indices, IHS Markit
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
Commercial Director, Coats Group PLC
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.
Dr. Jean-Marcel Guillon
Chief Executive Officer, FV Hospital
"Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth."
Private English Language Schools
Chief Executive Officer
Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.
Project Coordination Director, Happy Thinking People
It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service!
Customer Insight Manager, Pharmacity
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.
Board of Management, Thai Business Association Vietnam
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.
Founder and Host, Dear Our Community
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
Projects Director, Happy Thinking People
I want to thank you again for your help and the great job the Cimigo team did in the home appliance project! The moderation was super and organisation upfront was also perfect.
Creative Director Partner, Creative Life
As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home an digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.
Partner, Mekong Capital
Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations!
Business Lead, Pāmu
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.
Head of Marketing, Perfetti
Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
Deputy Group Head After Sales & CS Operation, Mitsubishi Motors
We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.
Founder, Doodle Design
I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.
Project Manager, Cido
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.
Market Research Team Leader, DHG
Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.
Product Marketing Manager, Traveloka
We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.
Brand Manager of Romano, Wipro
Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.
Programmes Snr Manager, Girl Effect
Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.
Global Marketing Director, Singha Corporation
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.
Founder, Executive Director
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.
New Zealand Consulate General
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.
Head of Research Department
Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.
Đội ngũ tuyệt vời của Cimigo thu hút khách hàng theo những lựa chọn của họ; dịch vụ tài chính, ô tô, chăm sóc sức khỏe, bán lẻ, giáo dục, du lịch, khách sạn và hàng tiêu dùng. Hiện nay, Cimigo đang giúp đỡ khách hàng của mình đưa ra những lựa chọn tốt hơn đối với các lựa chọn thương mại và tiếp thị. Hãy xem ý kiến khách hàng của Cimigo tại đây.
Cimigo tương tác với khách hàng của bạn theo những cách sáng tạo để khám phá thông tin chi tiết về họ. Cimigo tìm kiếm những suy nghĩ và cảm xúc của khách hàng của bạn một cách rất kỹ lưỡng. Cimigo kết hợp rất nhiều các phương pháp tiếp cận bao gồm trực tuyến, thiết bị di động cho đến gặp mặt trực diện để tìm hiểu điều gì thúc đẩy khách hàng của bạn.
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Founder and Board Advisor
Business Analytics Manager
National QC Manager
Client Service Director
Senior Project Manager
Data Processing Manager
Online Community Manager
Finance, HR & Admin Director