Opportunity

A leading carton packaging manufacturer was commencing long term strategic planning sessions.  Significant changes had happened in their client’s categories and the different category managers needed a different perspective to help them bring priorities together, towards a coherent strategic platform.

Solution

Analysing the carton packaging manufacturer information was a starting point for a series of strategy sessions that culminated in a workshop. These processes led by Cimigo allowed the team to surface key priorities and focus their planning. The workshop was effective in providing a collaborative venue for the category managers, allowing them to share best practices, as well as discussing issues across their areas of responsibility.

Result

Priorities set were then built into the country’s business plan, allowing the team to build a coherent set of marketing strategies that addressed the most important opportunities and threats.

Decoding and re-engineering

May 28, 2021

Sebuah brand yang tadinya leader di kategori fast moving

Category strategy development

May 28, 2021

A leading carton packaging manufacturer was commencing long term strategic planning

Positioning that resonates

May 28, 2021

"Yes this milk-formula used to be very popular. But today they