May 28, 2021

The wealth of information which historic research, Cimigo’s segmentation research and ethnography yielded was too much for their implementing teams to digest separately.


A discovery workshop led by Cimigo brought together key stakeholders and digested the information of the research together. Structured learning exercises taught them important competencies in spotting opportunities, turning observations into insights and developing new ideas to leverage.

Better choices

The discovery workshop resulted in a prioritised set of opportunities and action plans for each team addressing quick wins, midterm opportunities and a pipeline of new innovations to develop.

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was