The wealth of information which historic research, Cimigo’s segmentation research and ethnography yielded was too much for their implementing teams to digest separately.


A discovery workshop led by Cimigo brought together key stakeholders and digested the information of the research together. Structured learning exercises taught them important competencies in spotting opportunities, turning observations into insights and developing new ideas to leverage.


The discovery workshop resulted in a prioritised set of opportunities and action plans for each team addressing quick wins, midterm opportunities and a pipeline of new innovations to develop.

Decoding and re-engineering

May 28, 2021

A former leader in a fast-moving category watched their equity and shares decline over three

Category strategy development

May 28, 2021

Leading the development of an annual marketing

Positioning that resonates

May 28, 2021

"Yes this milk-formula used to be very popular. But today they