Discovery programme
A dominant player in a fast-moving category embarked on an ambitious research effort to understand the drivers which enabled their growth.
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The wealth of information which historic research, Cimigo’s segmentation research and ethnography yielded was too much for their implementing teams to digest separately.
A discovery workshop led by Cimigo brought together key stakeholders and digested the information of the research together. Structured learning exercises taught them important competencies in spotting opportunities, turning observations into insights and developing new ideas to leverage.
The discovery workshop resulted in a prioritised set of opportunities and action plans for each team addressing quick wins, midterm opportunities and a pipeline of new innovations to develop.
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Hy Vu - Head of Research Department
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Joe Nelson - New Zealand Consulate General
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Steve Kretschmer - Executive Director
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York Spencer - Global Marketing Director
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Laura Baines - Programmes Snr Manager
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Mai Trang - Brand Manager of Romano
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Hanh Dang - Product Marketing Manager
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Luan Nguyen - Market Research Team Leader
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Max Lee - Project Manager
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Chris Elkin - Founder
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Ronald Reagan - Deputy Group Head After Sales & CS Operation
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Chad Ovel - Partner
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Private English Language Schools - Chief Executive Officer
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Rick Reid - Creative Director
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Janine Katzberg - Projects Director
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Anya Nipper - Project Coordination Director
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Dr. Jean-Marcel Guillon - Chief Executive Officer
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Joyce - Pricing Manager
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Matt Thwaites - Commercial Director
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Aashish Kapoor - Head of Marketing
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Kelly Vo - Founder & Host
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Thanyachat Auttanukune - Board of Management
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Hamish Glendinning - Business Lead
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Thuy Le - Consumer Insight Manager
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Richard Willis - Director
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Ha Dinh - Project Lead
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Geert Heestermans - Marketing Director
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Louise Knox - Consumer Technical Insights
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Aimee Shear - Senior Research Executive
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Dennis Kurnia - Head of Consumer Insights
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Tania Desela - Senior Product Manager
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Thu Phung - CTI Manager
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Linda Yeoh - CMI Manager
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Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
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Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
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Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
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Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.