Cimigo
Jun 30, 2021
Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

Cimigo surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Better choices

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication. All this happened in 10 days and cost the brand team VND160,000,000.

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.

Innovation programme

May 28, 2021

Building a beverage innovation

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on