Admin
Jun 30, 2021
Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

Cimigo surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Better choices

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication. All this happened in 10 days and cost the brand team VND160,000,000.

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand

Strategy development for customer experience

May 28, 2021

Addressing customer churn through improved experiences and pre-empting key moments with potential

Promoting retirement plans – simply

May 28, 2021

“Why on earth would I save for my retirement; I have had four children; I’ve educated them