Stretching the brandA niche player in the personal care category planned to expand their product offering into uncharted territories.
From being known as an expert in therapeutic solutions, they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.
Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.
Clear directions were set for total brand with strong buy-in across key stakeholders. A creative brief for the holistic communications development for the sub-brand was developed.