May 28, 2021

The client was known as an expert in therapeutic solutions and they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.


Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.

Better choices

Clear directions were set for umbrella brand with strong buy-in across key stakeholders. A creative brief for communications development for the sub-brand was developed. 

Strategy development for customer experience

May 28, 2021

Addressing customer churn through improved experiences and pre-empting key moments with potential

Promoting retirement plans – simply

May 28, 2021

“Why on earth would I save for my retirement; I have had four children; I’ve educated them

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.