The client was known as an expert in therapeutic solutions and they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.


Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.

Better choices

Clear directions were set for umbrella brand with strong buy-in across key stakeholders. A creative brief for communications development for the sub-brand was developed. 

Off to university – overseas!

May 28, 2021

A leading financial services company needed to win customers earlier, as soon as they needed to

New diaper packaging

Jun 30, 2021

Optimising packaging design to garner attention and communicate the

Loyalty in lattes

May 28, 2021

Rewarding customers, building loyalty and retaining