Understanding the Euros 2024 Vietnamese viewer base

Vietnam football sponsorship Euros 2024. The UEFA European Championship, commonly known as the Euros, is a prestigious football tournament held every four years. It features Europe’s top footballing nations competing for European football royalty. This year, the Spanish national team emerged victorious, defeating England 2-1 in a nail-biting final. The tournament attracts a substantial global audience, presenting significant advertising opportunities for companies. Therefore, firms looking to advertise must understand the tournament’s global viewer base to market their products effectively.

Profile of Vietnam Euros 2024 viewer

The viewer base for the Euros 2024 is primarily composed of individuals aged 25-34, accounting for 54% of the total audience. Additionally, 23% of viewers are between 18 and 24 years old, and 19% are between 35 and 44. Regarding occupations, 35% of viewers work in blue-collar jobs, 31% are business owners, 17% work in office jobs, and 10% are students. Of the surveyed individuals, 59% are married, and 41% are single.

From this data, it can be inferred that the European Championship audience largely consists of individuals with stable, well-rounded lives and manageable work hours who watch the Euros to relax and spend quality time with their families.

Preferred media for Vietnam football sponsorship

The Cimigo Euro awareness survey, conducted during the Euro championship time, shows that television remains the preferred medium for Euro Cup viewers, making TV ads the most effective channel for reaching large audiences. However, online streaming viewership is growing and is now closely behind traditional television.

The rise in usage of online streaming platforms underscores a shift in viewer preferences towards streaming services. Brands should target smart TV and mobile platforms to reach the significant audience of 25 to 34-year-olds who predominantly watch the Euros.

Where do Vietnamese watch the Euros 2024 football?

The survey also found that most viewers prefer watching the Euros from the comfort of their homes, often with family or friends. This highlights the importance of campaigns designed to enhance the home viewing experience and engage viewers through communal experiences or events.

Where do Vietnamese read about the Euros 2024 football?

The Cimigo survey reveals various platforms where viewers seek information about match breakdowns and upcoming fixtures. 59% use the official UEFA website, 62% turn to social media, 66% rely on sports websites like VnExpress or ESPN, and only 22% follow the Euro Cup on sports applications.

Brands can target these platforms for advertisements but should consider the age band: younger viewers (18-24) favour social media, while older viewers (35-44) prefer news outlets like VnExpress. Understanding where different audience segments get their information is crucial for effectively targeting advertising efforts.

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What entices Vietnamese football fans?

Viewers tune into more than just the matches. Highlight clips of goal passes, player actions, and pre- and post-game analyses are highly popular. According to the Cimigo survey, 72% of viewers are interested in live broadcasts, 59% in match highlights, 41% in pre- and post-game analysis, 22% in related programs, and 20% in player and coach interviews.

Viewers often follow matches for their favourite teams and players, enjoying high-quality football, engaging personalities, and compelling stories. They are drawn to matches because of the action on the field and the narratives surrounding the teams and players. Whether it’s the underdog story, the redemption arc, or the star player’s journey, these stories add an emotional layer to the viewing experience.

Understanding the players, teams, and supporters for the Euros 2024 football

Germany, the tournament host, is favoured to win by 28% of voters, with Thomas Müller as their most popular player. England, with Harry Kane, follows with 20% of the votes, and Portugal, led by Cristiano Ronaldo, is third with 19%.

Unfortunately, not every fan’s favourite team(s) and player(s) advance in the tournament as the playing field is highly competitive. The team was favoured to win it all this year by fans. Germany, with 28% of votes, lost in the quarterfinals to the eventual champions. With 5% of voters, Spain had them take the trophy home. This may result in viewership numbers declining as many fans tune in to watch their favourite footballers and countries compete.

Advertising opportunities for Vietnam football sponsorship

The Cimigo Euro awareness survey showed viewers could recognise many brands sponsoring the tournament, particularly in the food and beverage, sports apparel, entertainment, travel, hospitality, and electronics sectors. The food and beverage industry, led by Coca-Cola, received the highest recognition.

Survey findings indicate that 60% of inside the Euros 2024 viewers are interested in purchasing beverage products such as beer and other drinks, highlighting a significant market opportunity for food and beverage companies to run targeted campaigns around the event.

Advertising for Vietnam football sponsorship Euros 2024

The 2024 Euros have generated considerable buzz in the Vietnamese market, with domestic media and communication companies such as HTV, Viettel, and VTV gaining recognition for securing broadcasting rights.

However, domestic advertising is not limited to the media and communication sector. Other industries, including electronics appliance companies like Casper, Mediamart, and Dienmayxanh and financial services firms like Momo and ZaloPay, are also promoting this year’s Euros. Mobile and electronics retailers FPTShop and CellphoneS have also launched related programs for the tournament. Visit AskCimigo and interrogate the report with our AI assistant.

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