Behind household appliances: understanding consumers’ preference and purchase
Aug 05, 2025
Electronic household appliances have continued to evolve over time in line with technological
Vietnam’s economy accelerates in Q2 2025
Vietnam’s economy surged in Q2 2025, with GDP expanding by 7.96% compared to Q2 2024. The robust performance reflects strong domestic demand, an export surge, and increasing foreign investment.
Retail sales of goods and services grew by 10.0%, underpinned by an 8.2% increase in goods sales. Industrial production saw a healthy 10.3% year-on-year growth, supported by both domestic consumption and export manufacturing. The consumer price index (CPI) remained steady at 103.31, indicating moderate inflation despite rising activity.
Exports reached US$117 billion, up 20% from Q2 2024. Imports also rose by 20% to US$113 billion, reflecting increased demand for inputs and consumer goods. Foreign direct investment (FDI) disbursement totalled US$11.72 billion year-to-date, an 8% increase, reinforcing investor confidence in Vietnam’s long-term outlook.
Vietnam welcomed 10.7 million international visitors in Q2 2025, a 21% jump year-on-year, highlighting the continued rebound of the tourism and service sectors.
While June’s Manufacturing PMI eased slightly to 48.9, the broader economy remains on a solid growth path. Vietnam’s full-year GDP growth forecast stands at 6.8%, supported by resilient domestic demand, export competitiveness, and improving infrastructure.
Vietnam continues to be one of Southeast Asia’s most dynamic and attractive economies for investors, manufacturers, and consumers alike.
End.
Behind household appliances: understanding consumers’ preference and purchase
Aug 05, 2025
Electronic household appliances have continued to evolve over time in line with technological
TikTok vs. Shopee: Gen Z and Millennial e-commerce showdown
Aug 08, 2025
TikTok vs. Shopee: Gen Z and Millennial e-commerce showdown plays out in Vietnam’s US$8.5
Indonesia consumer trends 2025
May 11, 2025
Indonesia consumer trends 2025 highlights eight key reasons why Indonesia is poised for a rebound.
Lisa Nguyen - Vietnam Marketing Lead
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The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
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