Vietnam NetCitizens market research study

Cimigo
Nov 08, 2012

Vietnam NetCitizens market research study

 

Cimigo will shortly launch its annual Vietnam NetCitizens market research study report to include greater coverage of rural areas and smartphone users.  With over 30 million internet users and growing smartphone usage, there are huge opportunities for digital brand engagement in Vietnam. Read 5 things you need to know about internet usage in Vietnam. Contact: ask@cimigo.com to find out more.

These headline results come from Cimigo’s annual Vietnam NetCitizens market research study of online behaviour in Vietnam. They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier 2 urban centres. Cimigo is about to launch the fieldwork for its next study. There will be important changes to this
year’s design:

1. We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam. Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement?

2. Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users. How can you benefit and utilise this rapid evolution and adoption of internet-connected handsets?

 

Vietnam uninterrupted: a twenty-year journey

Mar 18, 2024

Trends in Vietnam: Vietnam uninterrupted: a twenty-year journey Trends in Vietnam. Witness

Vietnam PMI May 2024 – manufacturing purchasing managers index

Jun 03, 2024

Output growth quickens amid sustained rise in new orders Manufacturing production up for second

Consumer immersion meets innovation

Dec 14, 2023

Consumer immersion meets innovation; well, it should, at least. In the fast-paced world of