Behind household appliances: understanding consumers’ preference and purchase
Aug 05, 2025
Electronic household appliances have continued to evolve over time in line with technological
Coming to a screen very near you. NetFlix Vietnam
Within a week of the announcement of Netflix Vietnam at the Consumer Electronics Show 2016, on January 6th that Netflix would expand to 130 countries, it was available in Vietnam as a subscription of 180,000d per month. Within days the legality has been questioned by local licensing authorities. Netflix will have a limited audience. Local content is actually critical to mainstream success.
Audiences will be initially limited with a lack of local content, very limited global content (given lack of global licenses), the lack of Vietnamese sub titles and the need for a fast internet connection. It is a small step forward for the Vietnam media scene and incremental revenue for Netflix with no local investment. Netflix investment priorties within south east Asia are currently limited to distrbution alliances and not local content.
As Cimigo, market research companies Vietnam Asia, market research reports Online, mobile, social media in Vietnam, Asia 2015 noted there is a massive convergence of video and mobile in Vietnam, which when married with local media content and efficient streaming will see the winner in this race reap huge rewards. Watch out for Clip which has an abundance of local video on demand content and is closest you can come to a local YouTube in Vietnam. Others include established telecommunications firms FPTplay (FPT), NetTV (Viettel) MyTV (VNPT). and new entrant Fim+ which again may be limited by a focus on Hollywood content.
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Lisa Nguyen - Vietnam Marketing Lead
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The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
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