Philanthropy in Vietnam
Cimigo conducted a study on Philanthropy in Vietnam amongst the general public in December 2021. Cimgio interviewed 600 people aged 16 to 44 years, living in urban HCMC and Hanoi. The report explains:
- Behaviour and intentions towards philanthropy.
- Drivers towards and causes for philanthropy.
- People’s perception of charities.
Cimigo conducted this study to help raise awareness of charitable giving in Vietnam. The aim is to assist charities in Vietnam understand how people give, why they choose to give to one charity and not another and perhaps more importantly what prevents them from giving more.
Vietnamese charitable causes
Understanding how the Vietnamese select charitable causes and perceive different charities and organisations in Vietnam will assist both charitable communications and fundraising. It is Cimgio’s hope that this report will help charitable fundraising in Vietnam and enable charities to better meet the needs of their potential donors, determine how best to reach them and which giving or payment methods are the most effective.
Philanthropy in Vietnam
The free report is available to download. The contents page is replicated below.
- Philanthropy prevalence
- Donation behaviour
- Intentions towards cash donations
- Charity awareness and sources
- Charity performance
- Causes and drivers towards philanthropy
- Charity perceptions
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Janine Katzberg - Projects Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager