Insights into Brand Communications around FIFA WORLD CUP 2014

Insights into Brand Communications around FIFA WORLD CUP 2014

Cimigo surveyed 600 consumers of the age from 18 to 35 in urban area of Vietnam to understand what made them tick and which brand activities resonated during the FIFA World Cup 2014.

Read on to see which brands won, officials sponsors versus opportunists, which communications cut through and which promotions motivated sales.

Insights into Brand Communications around FIFA WORLD CUP 2014

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