Admin
May 28, 2021
Opportunity

The client was known as an expert in therapeutic solutions and they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.

Solution

Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.

Better choices

Clear directions were set for umbrella brand with strong buy-in across key stakeholders. A creative brief for communications development for the sub-brand was developed. 

Globally strong yet locally challenged

May 28, 2021

"It’s a couple of beers and some snacks with the gang after

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand

Strategy development for customer experience

May 28, 2021

Addressing customer churn through improved experiences and pre-empting key moments with potential