ESOMAR Connect: Shaping tomorrow’s insights in Vietnam – hosted by Cimigo
Jun 05, 2025
Join us for ESOMAR Connect: Shaping tomorrow’s insights in Vietnam on Thursday, June 26th at
Superfood Moringa tea Vietnam Asia
Superfood Moringa tea available in Vietnam. Moringa has long been recognised as superfood, packed with an abundance of nutrients. Moringa has traditionally consumed as a powerful nutrition source and has received numerous claims of health benefits in traditional remedies. Traditional remedies account for 60% of all consumer healthcare spending in Vietnam according to Cimigo, market research companies Vietnam Asia, see market research reports Vietnam Consumer Healthcare Trends.
The Vietnam consumer market has a very natural and strong predisposition to traditional remedies.
Mori markets the moringa (Chùm ngây) benefits in a range of healthy teas. Healthy beverage propositions abound today as consumers seek healthier lifestyles and increasing spurn artificial additives. There are not enough healthy brands to satisfy consumer desires as Cimigo, market research companies Vietnam Asia, demonstrated in market research reports Vietnamese Consumer Healthy Choices.
Mori delivers a sense of naturalness, simplicity and health in their product range.
Cimigo expect to see the proliferation of similar natural and healthy propositions. However we also expect to see consumer marketing budgets back this superfood (which is also harvested in Vietnam) as it moves from moringa based products into the realm of mass marketing. We expect moringa will increasing be used as an added ingredient to support existing mainstream consumer product propositions with a strong rational reason to believe.
For some indulgence with your tea, feel less guilty with a delicious Mori moringa cookie.
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ESOMAR Connect: Shaping tomorrow’s insights in Vietnam – hosted by Cimigo
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Join us for ESOMAR Connect: Shaping tomorrow’s insights in Vietnam on Thursday, June 26th at
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Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
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