Digital Performance Marketing Executive

About us

Cimigo is one of the leading market research companies in Vietnam and Asia. We operate with the aspiration to serve as the voice of consumers. Understanding consumers and clients is the cornerstone of success for every business. Cimigo consistently listens to consumer needs and communicates them to manufacturers and service providers.

Working at Cimigo is an opportunity to become a bridge, bringing the voice of consumers to businesses, helping to create better products and services.

To learn more visit: Cimigo.com
Job title: Digital Performance Marketing Executive

Location: 217 Dien Bien Phu, Gia Dinh Ward, HCMC – Vietnam

 

Job Description

Performance Marketing (80%)

  • Plan, launch, and optimize digital campaigns across Meta (FB/IG), Google, and LinkedIn, Email marketing
  • Deliver against key KPIs such as CPL, ROAS, CAC, CTR, conversion rate, and community sign-ups.
  • Manage an ad spend budget of ~70M VND/month with clear accountability for ROI.
  • Build campaign structures, test creatives, and continuously improve targeting and bidding strategies.
  • Set up and maintain tracking with Google Analytics, GTM, UTM parameters, and Looker Studio dashboards.
  • Integrate campaign data with HubSpot CRM for lead tracking and reporting.
  • Use SEMrush (or similar tools) to analyze keywords, track competitors, and improve search performance.
  • Apply basic SEO best practices to support organic growth and enhance Google Ads Quality Score.

Marketing & Admin Support (20%)

  • Assist with events and webinars (promotion, tracking sign-ups, reporting).
  • Contribute to regular reporting, invoicing, and budget tracking.
  • Collaborate with content and community teams to ensure alignment across channels.
  • Other tasks assigned by Line Manager

Experience required

2.5+ years of proven experience in Digital Performance Marketing.

Competencies required

  • Strong knowledge of Meta, Google, and LinkedIn Ads platforms.
  • Hands-on experience with Google Analytics, GTM, UTM tracking, Looker Studio, and HubSpot.
  • Familiarity with SEMrush (or similar SEO/SEM tools) and basic SEO techniques.
  • Ability to manage and optimize a monthly ad budget with clear ROI focus.
  • Strong analytical mindset and ability to translate data into actionable insights.
  • Basic English (reading, writing, and reporting) required.
  • Organized, proactive, and comfortable with multi-tasking in a fast-paced environment.

KPI/ Success Metrics

  • Lead generation & CPL – driving qualified leads within budget.
  • ROAS & CAC – ensuring efficiency of ad spend.
  • Engagement & Conversion Rates – across targeted channels.
  • Community growth – sign-ups or memberships driven by paid campaigns.
  • SEO contribution – improved keyword rankings, website visibility, and Google Ads performance.
  • Reporting accuracy & timeliness – dashboards, campaign insights, budget use.

 

Benefits

  • Salary: Negotiable.
  • Working time: 8h30 – 17h30 from Mon to Friday.
  • Health care packages.
  • Proactive and professional working environment.
  • Opportunity to work at the intersection of AI, research, and digital communities.
  • Training and development.

How to apply

Send your CV via email to hr@cimigo.com, or upload your CV via our website