Digital Performance Marketing Executive
About us
Cimigo is one of the leading market research companies in Vietnam and Asia. We operate with the aspiration to serve as the voice of consumers. Understanding consumers and clients is the cornerstone of success for every business. Cimigo consistently listens to consumer needs and communicates them to manufacturers and service providers.
Working at Cimigo is an opportunity to become a bridge, bringing the voice of consumers to businesses, helping to create better products and services.
To learn more visit: Cimigo.com
Job title: Digital Performance Marketing Executive
Location: 217 Dien Bien Phu, Gia Dinh Ward, HCMC – Vietnam
Job Description
Performance Marketing (80%)
- Plan, launch, and optimize digital campaigns across Meta (FB/IG), Google, and LinkedIn, Email marketing
- Deliver against key KPIs such as CPL, ROAS, CAC, CTR, conversion rate, and community sign-ups.
- Manage an ad spend budget of ~70M VND/month with clear accountability for ROI.
- Build campaign structures, test creatives, and continuously improve targeting and bidding strategies.
- Set up and maintain tracking with Google Analytics, GTM, UTM parameters, and Looker Studio dashboards.
- Integrate campaign data with HubSpot CRM for lead tracking and reporting.
- Use SEMrush (or similar tools) to analyze keywords, track competitors, and improve search performance.
- Apply basic SEO best practices to support organic growth and enhance Google Ads Quality Score.
Marketing & Admin Support (20%)
- Assist with events and webinars (promotion, tracking sign-ups, reporting).
- Contribute to regular reporting, invoicing, and budget tracking.
- Collaborate with content and community teams to ensure alignment across channels.
- Other tasks assigned by Line Manager
Experience required
2.5+ years of proven experience in Digital Performance Marketing.
Competencies required
- Strong knowledge of Meta, Google, and LinkedIn Ads platforms.
- Hands-on experience with Google Analytics, GTM, UTM tracking, Looker Studio, and HubSpot.
- Familiarity with SEMrush (or similar SEO/SEM tools) and basic SEO techniques.
- Ability to manage and optimize a monthly ad budget with clear ROI focus.
- Strong analytical mindset and ability to translate data into actionable insights.
- Basic English (reading, writing, and reporting) required.
- Organized, proactive, and comfortable with multi-tasking in a fast-paced environment.
KPI/ Success Metrics
- Lead generation & CPL – driving qualified leads within budget.
- ROAS & CAC – ensuring efficiency of ad spend.
- Engagement & Conversion Rates – across targeted channels.
- Community growth – sign-ups or memberships driven by paid campaigns.
- SEO contribution – improved keyword rankings, website visibility, and Google Ads performance.
- Reporting accuracy & timeliness – dashboards, campaign insights, budget use.
Benefits
- Salary: Negotiable.
- Working time: 8h30 – 17h30 from Mon to Friday.
- Health care packages.
- Proactive and professional working environment.
- Opportunity to work at the intersection of AI, research, and digital communities.
- Training and development.
How to apply
Send your CV via email to hr@cimigo.com, or upload your CV via our website
Lisa Nguyen - Vietnam Marketing Lead
Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
Kevin McQuillan - Chief Marketing Officer
Sam Houston - Chief Executive Officer
Minh Thu - Consumer Market Insights Manager
Travis Mitchell - Executive Director
Malcolm Farmer - Managing Director
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
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