Vietnam’s online travel booking platforms

Phuong Dinh
Nov 02, 2025

What drives Vietnamese travellers to choose (or abandon) online travel booking platforms

Vietnam’s online travel booking platforms show that the competition is no longer about offering the cheapest price or the widest selection. Instead, modern Vietnamese travellers prioritise convenience, confidence, and clarity when making decisions. Moreover, they are becoming increasingly platform-savvy, digitally fluent, and loyalty-driven.

Cimigo’s Vietnamese travel habits 2025 study reveals what motivates, satisfies, and frustrates travellers in the booking journey. With online channels dominating discovery and purchase, the implications are clear: winning platforms offer more than functionality; they provide frictionless, flexible, and personalised experiences.

Vietnamese-travel-habits-OTAs

Online travel booking is king

Vietnamese travellers overwhelmingly prefer to book travel digitally. Whether it’s flights, hotels, experiences, or full itineraries, the online multi-service platforms (like Traveloka, Agoda, and Booking.com) lead in usage and trust.

Key booking channels

  • Multi-service platforms (e.g., Traveloka, Agoda): dominant across age groups and regions.
  • Accommodation-specific platforms (e.g., Agoda, Booking.com): used by hotel-focused travellers.
  • Social media channels of travel agencies (e.g., Facebook, Zalo): resonate with Aspirational and Achiever segments.
  • Financial apps with booking features (e.g., MoMo, VNPay): emerging as convenience-first channels.
  • Agency websites/apps: preferred in the Southeast.
  • Direct, in-person bookings are still used but are declining.

Urban travellers, younger users, and experience seekers will use mobile-first, DIY tools, highlighting the importance of responsive design, fast checkout, and bundled offers.

  • Urban travellers use digital channels more than rural counterparts (48% vs. 37%).
  • Experience seekers prefer online multi-service platforms.
  • The Achiever and Aspirational segment engages more with agency social channels.
  • Southeast region leads in using agency websites, OTAs, and fintech booking tools.
  • Mekong region lags in digital booking adoption, indicating growth opportunities.

This fragmented usage underscores the need for channel-specific marketing, localisation, and segment-driven offers.

When travellers are asked what makes them happy with a booking platform, the answer is clear: convenience rules, but trust, service, and pricing transparency also matter.

Top drivers of satisfaction:

  1. Ease of use and booking flow.
  2. Payment integration (e.g., e-wallets like MoMo).
  3. Verified reviews and quality listings.
  4. Clear bundling (flights + hotels + transfers).
  5. Responsive post-booking support.

Platforms like MoMo, Agoda, and Traveloka rank highly among urban travellers due to seamless user experiences and integrated payment capabilities.

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Vietnam’s online travel booking platforms NPS

Traveloka leads the pack, consistently ranking highest across Net Promoter Score (NPS) and overall satisfaction. Its users, especially frequent travellers, report strong loyalty and repeat usage.

Top performers by satisfaction and NPS:

  • Traveloka: High across all metrics, bundling, user experience (UX), and trust.
  • Booking.com: Strong among older travellers and higher-income segments.
  • MoMo: Winning on convenience and payment integration.
  • Agoda: High satisfaction, particularly for accommodation.

Frequent travellers, who often spend more and book multiple trips per year, report higher satisfaction across most platforms, reinforcing the value of loyalty incentives and personalisation.

How Vietnam’s online travel booking platforms lose customers

Even popular platforms lose bookings when friction creeps in. Key pain points include:

  • Slow or confusing checkout flows.
  • Lack of transparent pricing or refund policies.
  • No bundled options for transport and stay.
  • Missing hygiene or safety information.
  • Limited language or mobile optimisation.

Vietnam’s online travel booking platforms usage across traveller segments

Experience seekers gravitate toward online travel agencies (OTAs) and mobile apps. They prefer to self-plan their trips and expect intuitive digital experiences, bundled travel options, and instant booking. For this segment, speed, control, and personalisation are essential.

Health-conscious travellers tend to favour platforms like MoMo and Booking.com, where trust, safety, and hygiene transparency are more visible. They often seek accommodations with verified cleanliness standards, clear cancellation policies, and wellness-oriented options.

Urban travellers are digitally fluent and typically use all major OTAs and fintech apps. They are price-sensitive, deal-driven, and comfortable navigating multiple channels to find the best value across flights, accommodation, and payment options.

Frequent travellers, who travel multiple times per year, prioritise efficiency and loyalty. They consistently return to trusted platforms like Traveloka and Booking.com, valuing features like one-click rebooking, loyalty points, and premium service tiers that make repeat planning seamless.

Occasional travellers are more likely to rely on agency websites or social media channels like Facebook for bookings. They prefer additional guidance and reassurance, placing a premium on flexibility, clear communication, and human touchpoints during the decision-making process.

Rural travellers rely more heavily on social media and direct, in-person bookings. Trust is built through community referrals and relationships with local agents, making word-of-mouth and local presence key to conversion in these markets.

Vietnam’s online travel booking platforms: Trust, user experience (UX), and bundling

Booking platforms must evolve from mere intermediaries to value creators. That means combining ease, trust, and personalisation in one experience. To capture demand and loyalty:

  • Optimise for mobile-first self-service.
  • Integrate local e-wallets for one-click payments.
  • Offer verified, review-backed listings.
  • Build bundled products (flight + hotel + transfer).
  • Enable instant confirmation and flexible cancellation.
  • Target segments with personalised offers and messaging.

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Recommendations for OTAs

1. Double down on platform quality

Invest in faster user experience (UX), cleaner user interface (UI), and seamless checkout processes across mobile and desktop.

2. Leverage payments as a conversion tool

Integrate with Vietnam’s top e-wallets (MoMo, VNPay) and promote limited-time wallet-exclusive discounts.

3. Segment your user base

Serve Experience Seekers with curated bundles, frequent travellers with loyalty perks, and Health-conscious travellers with explicit safety content.

4. Improve listings and booking confidence

Highlight verified reviews, hygiene badges, and transparent cancellation policies, especially for mid-range and budget accommodations.

5. Expand bundling capabilities

Allow users to build or book full travel journeys, transport, stay, and activities in one place.

6. Fix Facebook as a booking tool

If Facebook is used as a sales channel, improve service quality, listing trust, and customer support, or redirect to better platforms.

7. Make loyalty tangible

Introduce referral bonuses, repeat booking discounts, and tiered rewards for high-value users.

In a travel market as dynamic as Vietnam’s, the booking journey is where value is captured or lost. The successful platforms will not be the flashiest or the cheapest; they will be the most trustworthy, usable, and flexible.

Sidebar

Where can Vietnamese travel agencies still win?

Over 80% of travellers self-organise their trips. Self-booking is strongest amongst:

  • Younger travellers (especially 18–34).
  • Urban residents.
  • Experience seekers and frequent travellers.

While digital platforms dominate Vietnam’s travel booking landscape, travel agencies are far from obsolete. In fact, Cimigo’s data reveals specific, underserved segments where travel agencies have the edge and clear opportunities to thrive by doing what platforms can’t.

How can Vietnam travel agencies differentiate?

Agencies shouldn’t try to out-discount or out-automate online travel agencies (OTAs). Instead, they can win by focusing on:

Out-personalise platforms:  Personal service builds trust, which isespecially valuable for affluent, older, rural, and first-time travellers who prefer human reassurance.

Collaborate with platforms, don’t compete: Become local service fulfilment partners for platforms (e.g., activity logistics, guide operators), and list curated packages on OTAs or financial app marketplaces.

Customisation and complexity handling: From multi-city trips to group coordination, agencies shine where bookings get complicated. Offer consultation-first services online: “Message us on Zalo to build your trip.”

Niche product expertise: Eco-tourism, wellness retreats, heritage tours, or religious pilgrimages, agencies can design what platforms can’t standardise.

Hybrid sales models: Promote and consult using social media (Zalo, Facebook), with flexible booking methods (online, in-person, phone).

Aftercare and support: Responsive help with cancellations, emergencies, and travel disruptions can build loyalty that platforms often lose.

Vietnamese traveller segments where travel agencies can win

Travel agencies don’t need to beat the OTA platforms at their game. By doubling down on personalisation, trust, service, and niche expertise, agencies can own the high-touch, high-trust space that platforms can’t easily replicate. Various segments seek high-touch service; selecting the key segment(s) that the travel agency can best serve and focusing on that segment’s unique needs is the best way to win.

Older adults (35–44 years)

Many travel with family, seeking comfort and cultural enrichment while appreciating simplified booking processes and less hectic trips. Travel agencies can appeal to them with slower-paced, culturally rich itineraries and supportive customer service.

Affluent travellers

This segment seek more than convenience; they seek personalised, high-touch experiences. They are willing to pay for premium accommodation, unique activities, and seamless itineraries. Agencies can win them over by providing curated, concierge-level planning and exclusive upgrades that platforms don’t offer.

Inbound international tourism

Foreign travellers from Japan, Korea, and Europe seek deeper cultural engagement, wellness experiences, and local authenticity. For these travellers, trust and support are non-negotiable. They value local expertise, multilingual assistance, and end-to-end coordination that removes friction from their journey. Vietnam’s growing reputation for cultural richness and healing retreats makes it an ideal destination for inbound agencies to offer fully managed, concierge-style experiences.

Health-conscious travellers

With strong emphasis on cleanliness, wellness, and peace of mind, these travellers prefer travel experiences that feel safe and relaxing. Agencies can target this segment with wellness-themed packages and visible safety credentials, such as verified hygiene standards, health-focused accommodations, and stress-free planning.

Traditionalists

This segment often older or less tech-savvy, prefer human interaction over digital interfaces. They are more risk-averse and appreciate the reassurance of speaking to a real person. Agencies can appeal to them through trusted in-person consultations, phone bookings, and support in their local language.

Occasional travellers

This segment often requires greater guidance and support in planning, favouring family trips while remaining cost-conscious and appreciative of flexibility. Travel agencies can win this segment by offering family-friendly, budget-conscious packages with flexible booking terms and clear cancellation policies.

Rural travellers

They have lower digital adoption rates and often rely on community referrals. Travel agencies can effectively serve this group by using offline channels, building word-of-mouth credibility, and offering instalment payment options to make travel more accessible.

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The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia.  The fact they also pulled off a third project for us  so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

If only all our research partners were as switched on and easy to work with.

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Starting with customer understanding is critical to how we manage our business and develop for the future. Cimigo undertook a challenging brief – across multiple cities and segments nationwide – and again came up with a high-quality solution with timely implementation and considered insights, allowing us to successfully orientate our plans and strategy around consumers in Vietnam.

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Cimigo’s responsiveness and insights exceeded expectations; I highly recommend their market research services. Atlas tasked Cimigo with analysing and prioritising opportunities across four international markets. Cimigo mapped the Architecture, Construction, and Engineering landscape in each market, identified and prioritised opportunities, derived a dollar value by opportunity and provided details on target prospects and projects. This data-driven approach has enabled Atlas to develop services and focus resources on where we can bring the most value in our international markets.

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Working with Cimigo has been incredibly rewarding. Their exceptional service and unwavering commitment to excellence have been truly impressive. Together, we've successfully completed projects ranging from fabric care like detergents and fabric softener to home essentials like floor cleaner and dishwashing liquid in both urban and rural settings, showcasing Cimigo's versatility and dedication to reaching diverse markets. Thanks to Cimigo's dedication and expertise, we secured a major project with our client last year. I'm grateful for our partnership and excited for future collaborations.

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Cimigo has been an excellent partner for AmCham. They provided insightful feedback during the planning phase of our project and offered suggestions to ensure that we met our goals. Their analysis was comprehensive, thoughtful, and accurate, and I appreciated their customer service skills – I always felt that Cimigo had our best interests at heart. I’m very much looking forward to working with Cimigo again in the near future!

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I have never seen or had support for our business like we have received from Cimigo Vietnam. The depth & understanding of our business shows how well you have studied both Jardines Distribution Inc. and Koppers Performance Chemicals. We, (JDI & KPC), really appreciate the efforts the whole Cimigo team have put into your research. The help to connect potential distributors for both our Industrial and retail products are absolutely on point. I will have no hesitation in recommending Cimigo Vietnam to any company wanting to venture into the Vietnam market.

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Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.

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Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.

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I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.

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Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.

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We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.

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Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.

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I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.

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We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.

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Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.

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As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.

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Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.
Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.

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We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.

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Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.

Aashish Kapoor - Head of Marketing

Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.

Kelly Vo - Founder & Host

I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!

Thanyachat Auttanukune - Board of Management

Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.

Hamish Glendinning - Business Lead

Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.

Thuy Le - Consumer Insight Manager

Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.

Richard Willis - Director

When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.

Ha Dinh - Project Lead

I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.
I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.

Geert Heestermans - Marketing Director

Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that.
Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that.

Vo Thi Thuy Ha - Commercial Effectiveness

Working with Cimigo, we can see the dedication, good business sense, and great client service from the Cimigo client service team. Cimigo's team always demonstrates a high standard of client service with high flexibility, trying to offer the most suitable options for clients, although sometimes it is quite a stretch. Cimigo often offers very interesting approaches to solving our research objectives. I appreciate that the team can go the extra mile, trying to find good methodology and insightful findings to answer MSD's business questions.
Working with Cimigo, we can see the dedication, good business sense, and great client service from the Cimigo client service team. Cimigo's team always demonstrates a high standard of client service with high flexibility, trying to offer the most suitable options for clients, although sometimes it is quite a stretch. Cimigo often offers very interesting approaches to solving our research objectives. I appreciate that the team can go the extra mile, trying to find good methodology and insightful findings to answer MSD's business questions.

Louise Knox - Consumer Technical Insights

Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground.
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground.

Aimee Shear - Senior Research Executive

We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again.
We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again.

Dennis Kurnia - Head of Consumer Insights

Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.
Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.

Tania Desela - Senior Product Manager

It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo.
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo.

Thu Phung - CTI Manager

Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."

Linda Yeoh - CMI Manager

We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us.
We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us.