Cimigo cung cấp thông tin chuyên sâu về xu hướng tiêu dùng, tiếp thị và các phân khúc người tiêu dùng Việt Nam.

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Richard Burrage
Th9 26, 2025

Xu hướng bán lẻ

Xu hướng bán lẻ: Insight chiến lược dành cho lãnh đạo marketing của các

Nghiên cứu thị trường Việt Nam

 



  
	

	  

		

		  

			
			Richard Burrage
		  

		  

			
			Th10 23, 2025
		  

		

						

		  
		

		

					
		  
Các thương hiệu cần làm gì để chinh phục Tết 2026?

		  
Các thương hiệu cần làm gì để chinh phục Tết 2026? Các thương hiệu cần làm

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Richard Burrage
		  

		  

			
			Th11 04, 2025
		  

		

						

		  
		

		

					
		  
Thị trường dinh dưỡng trẻ em

		  
Tại thị trường dinh dưỡng trẻ em Việt Nam, các bà mẹ Việt Nam hiểu rằng

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Trang Phan
		  

		  

			
			Th9 17, 2025
		  

		

						

		  
		

		

					
		  
Thị trường ngành hàng chăm sóc mẹ và bé

		  
Thị trường ngành hàng chăm sóc mẹ và bé hình thành từ giao thoa giữa khoa học

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Richard Burrage
		  

		  

			
			Th10 20, 2025
		  

		

						

		  
		

		

					
		  
Khám phá thị trường bia Việt Nam: Bí quyết chinh phục mọi “khoảnh khắc uống bia”

		  
Thị trường bia Việt Nam là một trong những thị trường sôi động nhất Đông

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Admin
		  

		  

			
			Th11 02, 2025
		  

		

						

		  
		

		

					
		  
Thói quen du lịch của người Việt

		  
Báo cáo “Thói quen du lịch của người Việt 2025” do Cimigo thực hiện mang

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Richard Burrage
		  

		  

			
			Th10 24, 2025
		  

		

						

		  
		

		

					
		  
Mua sắm trực tuyến

		  
Mua sắm trực tuyến không còn là trào lưu mà đã trở thành lối sống thường

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Richard Burrage
		  

		  

			
			Th8 08, 2025
		  

		

						

		  
		

		

					
		  
TikTok và Shopee: Cuộc chiến thương mại điện tử Gen Z và Millennial

		  
TikTok và Shopee: Cuộc chiến thương mại điện tử (TMĐT) Gen Z và Millennial tại

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  



  
	

	  

		

		  

			
			Admin
		  

		  

			
			Th12 30, 2024
		  

		

						

		  
		

		

					
		  
Xu hướng sức khỏe và sống khỏe

		  
Thị trường sức khỏe và sống khỏe tại Việt Nam đang bước vào giai đoạn

			
			 
					  
Nghiên cứu thị trường Việt Nam

					

	  

	

  
  
				

            

			

			  
			

          

        

      

	 
	

	  

		

							  

					

										  
					  					

						
Đoàn Ngọc Huy (Johnny Doan), CMO & Market Research Expert - 

					 
					


Trong vai trò Giám đốc Marketing kiêm chuyên gia nghiên cứu thị trường và cố vấn chiến lược Marketing trên các thị trường quốc tế, tôi đã làm việc với rất nhiều đơn vị nghiên cúu thị trường rất chuyên nghiệp và hiệu quả từ Global đến Local.





Cimigo là một trong số đó, team Cimigo chuyên nghiệp cao, nhiệt tình và hiệu quả, từ thiết kế nghiên cứu, thực địa đến phân tích insight – tất cả đều được thực hiện chỉn chu, đúng hạn và cực kỳ sát với nhu cầu business. Đây là một đội ngũ tuyệt vời mà tôi luôn sẵn sàng recommend cho các đối tác của tôi...

 

					


Trong vai trò Giám đốc Marketing kiêm chuyên gia nghiên cứu thị trường và cố vấn chiến lược Marketing trên các thị trường quốc tế, tôi đã làm việc với rất nhiều đơn vị nghiên cúu thị trường rất chuyên nghiệp và hiệu quả từ Global đến Local.





Cimigo là một trong số đó, team Cimigo chuyên nghiệp cao, nhiệt tình và hiệu quả, từ thiết kế nghiên cứu, thực địa đến phân tích insight – tất cả đều được thực hiện chỉn chu, đúng hạn và cực kỳ sát với nhu cầu business. Đây là một đội ngũ tuyệt vời mà tôi luôn sẵn sàng recommend cho các đối tác của tôi...


					
				  
		
									  

					

										  
					  					

						
Mark Ratcliff - Managing Director

					 
					
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia.  The fact they also pulled off a third project for us  so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.





If only all our research partners were as switched on and easy to work with.


 

					
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia.  The fact they also pulled off a third project for us  so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.





If only all our research partners were as switched on and easy to work with.


					
				  
		
									  

					

										  
					  					

						
Kevin McQuillan - Chief Marketing Officer

					 
					
Starting with customer understanding is critical to how we manage our business and develop for the future. Cimigo undertook a challenging brief – across multiple cities and segments nationwide – and again came up with a high-quality solution with timely implementation and considered insights, allowing us to successfully orientate our plans and strategy around consumers in Vietnam. 

					
Starting with customer understanding is critical to how we manage our business and develop for the future. Cimigo undertook a challenging brief – across multiple cities and segments nationwide – and again came up with a high-quality solution with timely implementation and considered insights, allowing us to successfully orientate our plans and strategy around consumers in Vietnam.
					
				  
		
									  

					

										  
					  					

						
Lisa Nguyen - Vietnam Marketing Lead

					 
					
It's been a great experience working with the Cimigo team. The team was highly professional, proactive, and supportive, handling many complicated requests from us in such a limited time. I appreciate our cooperation and will definitely recommend Cimigo for upcoming similar projects. 

					
It's been a great experience working with the Cimigo team. The team was highly professional, proactive, and supportive, handling many complicated requests from us in such a limited time. I appreciate our cooperation and will definitely recommend Cimigo for upcoming similar projects.
					
				  
		
									  

					

										  
					  					

						
Sam Houston - Chief Executive Officer

					 
					
Cimigo’s responsiveness and insights exceeded expectations; I highly recommend their market research services. Atlas tasked Cimigo with analysing and prioritising opportunities across four international markets.

Cimigo mapped the Architecture, Construction, and Engineering landscape in each market, identified and prioritised opportunities, derived a dollar value by opportunity and provided details on target prospects and projects.

This data-driven approach has enabled Atlas to develop services and focus resources on where we can bring the most value in our international markets. 

					
Cimigo’s responsiveness and insights exceeded expectations; I highly recommend their market research services. Atlas tasked Cimigo with analysing and prioritising opportunities across four international markets.

Cimigo mapped the Architecture, Construction, and Engineering landscape in each market, identified and prioritised opportunities, derived a dollar value by opportunity and provided details on target prospects and projects.

This data-driven approach has enabled Atlas to develop services and focus resources on where we can bring the most value in our international markets.
					
				  
		
									  

					

										  
					  					

						
Minh Thu - Consumer Market Insights Manager

					 
					
Working with Cimigo has been incredibly rewarding. Their exceptional service and unwavering commitment to excellence have been truly impressive. Together, we've successfully completed projects ranging from fabric care like detergents and fabric softener to home essentials like floor cleaner and dishwashing liquid in both urban and rural settings, showcasing Cimigo's versatility and dedication to reaching diverse markets. Thanks to Cimigo's dedication and expertise, we secured a major project with our client last year. I'm grateful for our partnership and excited for future collaborations. 

					
Working with Cimigo has been incredibly rewarding. Their exceptional service and unwavering commitment to excellence have been truly impressive. Together, we've successfully completed projects ranging from fabric care like detergents and fabric softener to home essentials like floor cleaner and dishwashing liquid in both urban and rural settings, showcasing Cimigo's versatility and dedication to reaching diverse markets. Thanks to Cimigo's dedication and expertise, we secured a major project with our client last year. I'm grateful for our partnership and excited for future collaborations.
					
				  
		
									  

					

										  
					  					

						
Travis Mitchell - Executive Director

					 
					
Cimigo has been an excellent partner for AmCham. They provided insightful feedback during the planning phase of our project and offered suggestions to ensure that we met our goals. Their analysis was comprehensive, thoughtful, and accurate, and I appreciated their customer service skills – I always felt that Cimigo had our best interests at heart. I’m very much looking forward to working with Cimigo again in the near future! 

					
Cimigo has been an excellent partner for AmCham. They provided insightful feedback during the planning phase of our project and offered suggestions to ensure that we met our goals. Their analysis was comprehensive, thoughtful, and accurate, and I appreciated their customer service skills – I always felt that Cimigo had our best interests at heart. I’m very much looking forward to working with Cimigo again in the near future!
					
				  
		
									  

					

										  
					  					

						
Malcolm Farmer - Managing Director

					 
					
I have never seen or had support for our business like we have received from Cimigo Vietnam. The depth & understanding of our business shows how well you have studied both Jardines Distribution Inc. and Koppers Performance Chemicals. We, (JDI & KPC), really appreciate the efforts the whole Cimigo team have put into your research. The help to connect potential distributors for both our Industrial and retail products are absolutely on point. I will have no hesitation in recommending Cimigo Vietnam to any company wanting to venture into the Vietnam market. 

					
I have never seen or had support for our business like we have received from Cimigo Vietnam. The depth & understanding of our business shows how well you have studied both Jardines Distribution Inc. and Koppers Performance Chemicals. We, (JDI & KPC), really appreciate the efforts the whole Cimigo team have put into your research. The help to connect potential distributors for both our Industrial and retail products are absolutely on point. I will have no hesitation in recommending Cimigo Vietnam to any company wanting to venture into the Vietnam market.
					
				  
		
									  

					

										  
					  					

						
Hy Vu - Head of Research Department

					 
					
Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future. 

					
Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.
					
				  
		
									  

					

										  
					  					

						
Joe Nelson - New Zealand Consulate General

					 
					
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence. 

					
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.
					
				  
		
									  

					

										  
					  					

						
Steve Kretschmer - Executive Director

					 
					
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study. 

					
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.
					
				  
		
									  

					

										  
					  					

						
York Spencer - Global Marketing Director

					 
					
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.
 

					
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.

					
				  
		
									  

					

										  
					  					

						
Laura Baines - Programmes Snr Manager

					 
					
Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.
 

					
Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.

					
				  
		
									  

					

										  
					  					

						
Mai Trang - Brand Manager of Romano

					 
					
Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.
 

					
Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.

					
				  
		
									  

					

										  
					  					

						
Hanh Dang - Product Marketing Manager

					 
					
We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.
 

					
We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.

					
				  
		
									  

					

										  
					  					

						
Luan Nguyen - Market Research Team Leader

					 
					
Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.
 

					
Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.

					
				  
		
									  

					

										  
					  					

						
Max Lee - Project Manager

					 
					
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.
 

					
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.

					
				  
		
									  

					

										  
					  					

						
Chris Elkin - Founder

					 
					
I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts. 

					
I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.
					
				  
		
									  

					

										  
					  					

						
Ronald Reagan - Deputy Group Head After Sales & CS Operation

					 
					
We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations. 

					
We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.
					
				  
		
									  

					

										  
					  					

						
Matt Thwaites - Commercial Director

					 
					
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales. 

					
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.
					
				  
		
									  

					

										  
					  					

						
Joyce - Pricing Manager

					 
					
We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity. 

					
We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.
					
				  
		
									  

					

										  
					  					

						
Dr. Jean-Marcel Guillon - Chief Executive Officer

					 
					
Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience.

Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth. 

					
Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience.

Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.
					
				  
		
									  

					

										  
					  					

						
Anya Nipper - Project Coordination Director

					 
					
It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service! 

					
It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service!
					
				  
		
									  

					

										  
					  					

						
Rick Reid - Creative Director

					 
					
As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam. 

					
As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.
					
				  
		
									  

					

										  
					  					

						
Private English Language Schools - Chief Executive Officer

					 
					
Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto. 

					
Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.
					
				  
		
									  

					

										  
					  					

						
Chad Ovel - Partner

					 
					
Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations! 

					
Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations!
					
				  
		
									  

					

										  
					  					

						
Thanyachat Auttanukune - Board of Management

					 
					
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights. 

					
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.
					
				  
		
									  

					

										  
					  					

						
Thuy Le - Consumer Insight Manager

					 
					
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance. 

					
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.
					
				  
		
									  

					

										  
					  					

						
Kelly Vo - Founder & Host

					 
					
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark! 

					
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
					
				  
		
									  

					

										  
					  					

						
Hamish Glendinning - Business Lead

					 
					
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again. 

					
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.
					
				  
		
									  

					

										  
					  					

						
Ha Dinh - Project Lead

					 
					
I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents.

Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us. 

					
I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents.

Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.
					
				  
		
									  

					

										  
					  					

						
Richard Willis - Director

					 
					
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together. 

					
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
					
				  
		
									  

					

										  
					  					

						
Aashish Kapoor - Head of Marketing

					 
					
Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions. 

					
Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
					
				  
		
									  

					

										  
					  					

						
Thu Phung - CTI Manager

					 
					
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project." 

					
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."
					
				  
		
									  

					

										  
					  					

						
Tania Desela - Senior Product Manager

					 
					
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them. 

					
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.
					
				  
		
									  

					

										  
					  					

						
Dennis Kurnia - Head of Consumer Insights

					 
					
Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism. 

					
Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.
					
				  
		
									  

					

										  
					  					

						
Aimee Shear - Senior Research Executive

					 
					
We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment.
Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive.
Cimigo were brilliant partners to work with and we look forward to working with them again.  

					
We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment.
Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive.
Cimigo were brilliant partners to work with and we look forward to working with them again. 
					
				  
		
									  

					

										  
					  					

						
Louise Knox - Consumer Technical Insights

					 
					
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground. 

					
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.
					
				  
		
									  

					

										  
					  					

						
Vo Thi Thuy Ha - Commercial Effectiveness

					 
					
Working with Cimigo, we can see the dedication, good business sense, and great client service from the Cimigo client service team. Cimigo's team always demonstrates a high standard of client service with high flexibility, trying to offer the most suitable options for clients, although sometimes it is quite a stretch. Cimigo often offers very interesting approaches to solving our research objectives. I appreciate that the team can go the extra mile, trying to find good methodology and insightful findings to answer MSD's business questions. 

					
Working with Cimigo, we can see the dedication, good business sense, and great client service from the Cimigo client service team. Cimigo's team always demonstrates a high standard of client service with high flexibility, trying to offer the most suitable options for clients, although sometimes it is quite a stretch. Cimigo often offers very interesting approaches to solving our research objectives. I appreciate that the team can go the extra mile, trying to find good methodology and insightful findings to answer MSD's business questions.
					
				  
		
									  

					

										  
					  					

						
Geert Heestermans - Marketing Director

					 
					
Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that

Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that 

					
Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that

Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that
					
				  
		
									  

					

										  
					  					

						
Linda Yeoh - CMI Manager

					 
					
We have worked with Cimigo over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us. 

					
We have worked with Cimigo over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.