Vietnam’s online travel booking platforms
Nov 02, 2025
What drives Vietnamese travellers to choose (or abandon) online travel booking platforms
Indonesia’s economic outlook Q3 2025
Indonesia’s economy continues on a cautious upward path. The third quarter of 2025 reveals both new opportunities and persistent challenges for decision-makers seeking clarity in a shifting environment. This article examines the country’s economic environment from Cimigo‘s perspective – Indonesia’s economic outlook.
Indonesia’s economy, with a GDP of US$1,396.8 billion and a population of 281.6 million in 2024, saw 5.04% GDP growth this quarter. It is largely driven by accommodation, food and beverage, as well as the corporate and health services sectors. Manufacturing makes up 19% of GDP and grew by 5% year-on-year. Notably, industrial production expanded 5.54%, and exports surged by 9.9%, underlining continued international demand and domestic capacity expansion.

The manufacturing sector is steadily recovering, as highlighted by a 4.1% rise in the Manufacturing Purchasing Managers Index (PMI) over the last period. This PMI, which tracks the health of the sector, has remained above 50, indicating improvement month-to-month. The rise in both manufacturing activity and export volumes signals greater resilience among Indonesian firms and improving regional trade connections. Manufacturers, however, must continue monitoring global demand and input costs as they ramp up production.

Year-to-date, retail sales have grown by 5.8%, driven notably by automotive fuels and clothing. The real retail sales index points to resilience in discretionary spending despite rising inflation. In contrast, sales of communication equipment continue to decline, a sign consumers are starting to delay non-essential purchases.

Inflation has continued to rise, reaching the highest year-on-year growth rate seen in recent years by September 2025. While economic output grows, the squeeze on household budgets is real. This is reflected in consumer confidence levels which, according to Bank Indonesia and Cimigo’s survey, have continued to fall throughout the quarter. Difficulty in finding suitable employment remains a concern.

The Indonesian economy is still in the middle of a phase of moderation. Businesses face tighter margins in input and output prices due to persistent inflation. Structural difficulties in the job market are dampening household optimism and spending.
However, manufacturing and exports are outperforming, providing bright spots in an uneven landscape. Companies that prioritise flexibility and manage costs while exploring market diversification will be in the strongest position to tackle these difficulties. Track consumer sentiment and employment trends monthly to inform tactical shifts in marketing and sales.
Looking for more insights on Indonesia? Explore other reports from Cimigo here.
Vietnam’s online travel booking platforms
Nov 02, 2025
What drives Vietnamese travellers to choose (or abandon) online travel booking platforms
Vietnamese travel habits
Oct 24, 2025
Insights from Cimigo’s Vietnamese travel habits 2025 report. Vietnam’s domestic tourism
Tet in Vietnam: How can brands win for Tet 2026?
Oct 23, 2025
How can brands win for Tet 2026? How can brands win for Tet 2026? Tet (Lunar New Year) is the most
Lisa Nguyen - Vietnam Marketing Lead
Mark Ratcliff - Managing Director
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The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
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