The Road to Saigon
Apr 15, 2025
Watch the Road to Saigon and learn about the stories of the residents. Understand their lives,
7 employee experience survey benefits
Employee experience survey benefits include better understanding of workforce concerns, more informed retention strategies, stronger employee engagement and improved HR decision-making. By giving employees a structured way to share their views, organisations can measure workplace satisfaction and identify practical opportunities for improvement.
Remote working, generational diversity and a growing desire for meaningful work are changing employee expectations. As Gen Z enters the workforce, mentorship, career development and mental well-being are becoming important considerations alongside compensation. HR teams therefore need reliable employee feedback rather than relying solely on reactive approaches to workplace concerns.
A structured employee experience survey provides a data-driven way to understand what employees think and feel about their workplace. Rather than relying solely on informal conversations or surface-level measures, organisations can identify underlying concerns, measure engagement and satisfaction, and provide employees with opportunities to express their views.
Generic surveys may overlook important differences across employee groups. Cimigo’s approach to employee experience research supports culturally relevant questions, segmentation and measurement of workplace satisfaction. Whether employees are based in Indonesia, Singapore or Vietnam, organisations can examine feedback by generation, department or length of service.
One financial services firm initially assumed that employees shared similar expectations. After analysing survey feedback by generation, the company discovered that Gen Z employees valued regular feedback, while older employees placed greater emphasis on recognition and stability. These differences showed why HR initiatives needed to reflect the priorities of distinct employee groups rather than apply a single approach to everyone.

In workplaces where organisational hierarchy can discourage open discussion, anonymity can help employees feel more comfortable sharing concerns. Cimigo’s employee experience survey is designed to protect respondent anonymity and encourage candid feedback without identifying individual participants.
At a logistics company in Hanoi, more than 70% of respondents reported that the survey was their first opportunity to speak openly about workplace satisfaction. Their feedback highlighted communication concerns during a leadership transition and helped the organisation identify changes needed to rebuild employee trust.
Practical benefit: Anonymous employee feedback can help HR teams uncover workplace concerns that might not surface in meetings or informal discussions.
One of the challenges for HR teams is translating survey findings into practical workplace improvements. Cimigo’s reporting dashboards help organisations identify areas of strength, sources of dissatisfaction and issues requiring attention. Results are available within 10 days, supporting timely decisions.
A national retail chain initially believed compensation was the primary reason for declining employee satisfaction and increased staff turnover. Its survey findings instead highlighted limited support for development and unclear career paths.
Rather than focusing exclusively on salary increases, the business introduced structured coaching programmes and clearer promotion criteria. Staff turnover subsequently declined by 18% over six months, alongside an improvement in employee satisfaction.
Retaining experienced employees can help organisations avoid replacement costs and the disruption associated with staff turnover. Surveys help identify factors that may contribute to disengagement, including unclear role expectations, difficult team relationships and insufficient recognition.
Organisations can also demonstrate their commitment to employees during recruitment by explaining how they listen to feedback and respond to workplace concerns. Sharing genuine improvements can help candidates better understand an employer’s approach to employee experience.
External research supports the business relevance of employee engagement. Gallup’s meta-analysis of employee engagement and organisational outcomes identifies relationships between engagement, productivity, turnover and customer outcomes.
Leadership teams sometimes rely on informal feedback or historical reports when assessing workplace satisfaction. Structured employee research provides measurable findings that can help HR leaders explain concerns, identify priorities and recommend improvements.
Cimigo’s dashboards and segmented results allow HR professionals to present employee feedback in terms relevant to senior management, including changes in satisfaction, areas of risk and potential implications for retention.
For example, an HR director seeking to understand rising resignations could use survey results to identify low trust in management and develop an action plan to address the underlying concerns. The findings provide a clearer basis for discussion than assumptions alone.

Workplace culture develops over time. Periodic employee experience surveys help organisations monitor changes in satisfaction and engagement, assess progress and identify new concerns as workforce expectations evolve.
After each survey, HR teams can communicate the actions taken in response to employee feedback through a “You said, we did” approach. This closes the feedback loop and helps employees understand how their contributions inform workplace decisions.
When backed by meaningful action, regular feedback can strengthen trust, encourage dialogue between employees and management, and foster a culture of continuous improvement.
For practical steps to take after collecting feedback, see our tips to improve employee experience management.
Workplace expectations can differ across markets, sectors and employee groups. Cimigo combines employee experience research with decades of local market experience to help organisations interpret feedback in their cultural and organisational context.
The survey approach supports different language needs, relevant questions and analysis across workforce segments. Whether operating in retail, financial services, food and beverage or technology, organisations can use these findings to understand employee priorities and identify appropriate improvements.
Businesses must respond to changing workforce expectations, developments in artificial intelligence and ongoing digital transformation. Understanding the employee experience is an important part of managing these changes.
The employee experience survey benefits discussed here extend beyond measuring satisfaction. They include identifying workplace concerns, supporting retention decisions, understanding differences across employee groups and providing evidence for leadership action.
Cimigo’s Employee Experience Survey gives HR teams a structured way to listen to employees, examine feedback and prioritise improvements. However, the value of a survey depends on how organisations interpret the findings and respond to them.
By making employee feedback part of regular management practices, businesses can work towards stronger engagement, better communication and a more supportive workplace culture.
Ready to understand your workforce and identify opportunities for improvement?
Learn how Cimigo’s Employee Experience Survey can help your organisation collect meaningful feedback and make informed HR decisions.
Visit www.cimigo.com or email ask@cimigo.com for support.
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Đoàn Ngọc Huy (Johnny Doan), CMO & Market Research Expert -
As a Marketing Director and Market Research Expert Advisor across international markets, I have collaborated with numerous market research agencies, both global and local, that operate with a high level of professionalism and effectiveness. Cimigo is among the most outstanding. The Cimigo team demonstrates exceptional professionalism, strong commitment, and operational excellence. From research design and fieldwork execution to insight analysis, all stages are conducted rigorously, delivered on schedule, and closely aligned with business objectives. This is a highly capable team that I would confidently recommend to my partners and stakeholders.
As a Marketing Director and Market Research Expert Advisor across international markets, I have collaborated with numerous market research agencies, both global and local, that operate with a high level of professionalism and effectiveness. Cimigo is among the most outstanding. The Cimigo team demonstrates exceptional professionalism, strong commitment, and operational excellence. From research design and fieldwork execution to insight analysis, all stages are conducted rigorously, delivered on schedule, and closely aligned with business objectives. This is a highly capable team that I would confidently recommend to my partners and stakeholders.
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The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
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