Indonesia’s economic outlook Q2 2025
Aug 19, 2025
As Indonesia approaches the end of Q3 2025, the economic outlook is being shaped significantly by
Debunking branding myths
Welcome to a place where your brew is more than a drink; it’s an identity, a connection, and a story. You know it’s essential, but it’s cloaked in myths and legends that make it seem as complex as deciphering ancient hieroglyphics. In this article, we’re here to shed some light on the world of branding and make it all crystal clear and surprisingly simple.
Let’s start with the logo myth, a classic! Picture this: a logo is like the tip of an iceberg – visible, but there’s a massive chunk beneath the surface. Branding is about the emotions, the stories, and the experiences your logo represents. It’s the feelings you evoke when someone sees it. So, the next time someone says, “It’s just a logo,” tell them it’s the key to a world of emotions.
Branding is not just your logo!
Here’s a secret: You don’t need deep pockets to create a strong brand. Big budgets can help, but they’re not the only way. Your approach should revolve around efficiency – maximizing impact while optimizing resources. A powerful brand is about consistency, authenticity, and connecting personally with your audience. Think of it as the David and Goliath story in branding – a small brand can pack a mighty punch with the right strategy.
Small, nimble, and innovative – that’s the essence of many small businesses and startups. And guess what? Branding is not a privilege reserved only for corporate giants. In fact, branding is even more critical for smaller players. It’s what helps you stand out in a crowded market, work with someone who specializes in making your unique fingerprint shine, regardless of your business’s size.
Our Founder, Quynh Nguyen, speaking at Brew Asia 2023 in Ho Chi Minh City
Branding is not a relic on display in a museum; it’s more akin to a well-brewed beer, a living, breathing entity. Just as a brewery evolves its recipes to craft new and exciting flavors, your brand should evolve and adapt to stay fresh and relevant. Like a brewery introducing seasonal brews to delight its customers, your brand can introduce new elements to keep your audience engaged and excited.
Some say branding’s ROI is an unsolvable puzzle, but it’s not. For example at market research firm (Cimigo) to ensure our solutions are supported by facts and data proven to generate measurable business impact. You can do this too to justify the impact of your branding.
Banding isn’t about constant sales pitches. Instead, it’s more like cultivating a meaningful relationship. You initiate a conversation, get to know your audience, and when the moment is right, you mutually decide to take the next step. Your brand becomes the trusted companion in this journey, focus on making this relationship with your audience not just memorable but also genuinely valuable.
Using deep empathy to understand your consumers is a great tool to unlock powerful emotions and cultivate long-lasting bonds!
Small teams, big impact – while a large team can be an asset, it’s not a prerequisite for success. With the right strategy, creativity, and focus, a small team can craft a brand that rivals the big players.
Branding is serious business … and fun!
Sure, branding is serious business, but it’s also where creativity shines. Injecting personality, humor, and a dash of quirkiness into your brand can make it memorable and relatable. Remember, people connect with people, so let your brand’s human side shine. Your brand is like a good friend – someone you can have fun with.
Indonesia’s economic outlook Q2 2025
Aug 19, 2025
As Indonesia approaches the end of Q3 2025, the economic outlook is being shaped significantly by
Behind household appliances: understanding consumers’ preference and purchase
Aug 05, 2025
Electronic household appliances have continued to evolve over time in line with technological
TikTok vs. Shopee: Gen Z and Millennial e-commerce showdown
Aug 08, 2025
TikTok vs. Shopee: Gen Z and Millennial e-commerce showdown plays out in Vietnam’s US$8.5
Lisa Nguyen - Vietnam Marketing Lead
Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
Kevin McQuillan - Chief Marketing Officer
Sam Houston - Chief Executive Officer
Minh Thu - Consumer Market Insights Manager
Travis Mitchell - Executive Director
Malcolm Farmer - Managing Director
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.
Please enter the information for free download.
The report will be sent to your email.
When downloading our reports, you agree to be contacted for marketing purposes.
Please enter the information for free download.
The report will be sent to your email.
When downloading our reports, you agree to be contacted for marketing purposes.
Vui lòng điền thông tin vào biểu mẫu bên dưới để tải về báo cáo miễn phí.
Báo cáo sẽ được gửi vào email bạn điền ở bên dưới.
Khi tải xuống các báo cáo của chúng tôi, bạn đồng ý được liên hệ cho mục đích tiếp thị.
Xin cảm ơn. Một email kèm với đường dẫn tải báo cáo đã được gửi đến bạn.