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Unlocking the future of retail banking
The Vietnam Retail Banking 2024 report is more than just a snapshot of the current state of the industry; it’s a forward-looking guide that will help you understand the trends, challenges, and opportunities shaping the future of retail banking. Whether you’re a banking professional, an investor, or a consumer interested in the evolution of financial services, this report is a must-have resource for staying ahead in an ever-changing landscape.
Key highlights
The Vietnam Retail Banking 2024 Report offers comprehensive insights into the country’s retail banking sector, segmented into five detailed sections. If you are interested in purchasing individual section reports at 60,000,000VND each (excluding 8% VAT), kindly click on the corresponding links provided below.
- Brand power index (BPI): This ranking across customer groups (age, gender, region, strata, income, product). Add to cart
- Brand health assessment: Brand saliency, brand usage funnel and performance across customer groups (gender, region, strata, income, product). Add to cart
- Brand positioning: What are each bank’s current strengths and weaknesses in customer perception? Positioning map using correspondence analysis. Add to cart
- Experience and satisfaction: NPS for each brand across customer groups (age, gender, region, strata, income, product). Add to cart
- Product development: Product and services for upsell and cross-sell such as product penetration, usage intent, chance to cross-selling among products and unmet needs of each product. Add to cart
- Full report package (including all sections). Add to cart
The report is available to purchase with total package fees are 240,000,000VND plus 8% VAT.
The report will be delivered after 3 working days since the contract and payment are received.
For any additional requests, please email us at ask@cimigo.com
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Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Chad Ovel - Partner

Private English Language Schools - Chief Executive Officer

Rick Reid - Creative Director

Janine Katzberg - Projects Director

Anya Nipper - Project Coordination Director

Dr. Jean-Marcel Guillon - Chief Executive Officer

Joyce - Pricing Manager

Matt Thwaites - Commercial Director

Aashish Kapoor - Head of Marketing

Kelly Vo - Founder & Host

Thanyachat Auttanukune - Board of Management

Hamish Glendinning - Business Lead

Thuy Le - Consumer Insight Manager

Richard Willis - Director

Ha Dinh - Project Lead

Geert Heestermans - Marketing Director

Louise Knox - Consumer Technical Insights

Aimee Shear - Senior Research Executive

Dennis Kurnia - Head of Consumer Insights

Tania Desela - Senior Product Manager

Thu Phung - CTI Manager

Linda Yeoh - CMI Manager

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