|Date Aired||Feb 2020|
|Report Published||Apr 2020|
A short presentation and quiz addressing 2020 Vietnam market trends. The approach seeks to readdress many conception and misconceptions behind consumer and market trends in Vietnam. The Vietnam economy, international trade interrelationships and Vietnamese demography bode extraordinarily well for exponential growth through to 2030.
1. Rapid urbanisation demands ultra convenience.
2. Most interconnected trading nation globally.
3. More women work in Vietnam than anywhere else in region.
4. Middle class acceleration.
5. Internet economy shifts consumer priorities. Internet economy at US$12 billion.
6. Online shopping will surpass modern trade share of sales in 2028.
7. Experience economy is flying.
8. Speed of change – opportunities to leap frog abound.