Joe Wheller and Matt Millard present “Branding, It’s An Emotional Business” at ERC Institute

Joe Wheller, Cimigo Vietnam’s Managing Director continued an ongoing partnership with the ERC Institute in Ho Chi Minh City by presenting to a group of MBA, Marketing and business students on the role of emotional response in building brands. Joe’s talk focused on potential pitfalls for creatives and brand owners in creating their advertising. The presentation was based on findings from the Asia Emotions Study – Asia’s largest emotional resonse study to date, which used advanced 3D facial imaging technology to gauge intstantaneous emotional response to TV commercials.

Joe was joined by Cimigo’s Group Director of Marketing, Matt Millard, who spoke about the power of emotion in building strong brands.

Matt’s presentation can be downloaded at Cimigo’s Slideshare page. If you are interested to hear Joe’s presentation, please contact us.

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