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This Selling to Vietnamese consumers presentation is ideal for international business executives and investors to Vietnam. Prepared and presented in November 2021 to executives in Australia seeking to learn more about the business opportunities in Vietnam’s consumer economy.
Vietnam in focus
A very short review of Vietnam’s history and how it has shaped the Vietnamese psyche and led to the formidable economic development In Vietnam.
Navigating Vietnam’s 2021 economic recovery
The Covid pandemic was akin to a speed bump in Vietnam’s economic progress. Navigating changing consumer behaviour and a prognosis for the recovery consumer demand is provided.
Demographic shifts in Vietnam
Vietnam’s demographic dividend and the positive impact on economic progress. It highlights the rapid urbanisation of Vietnam, the growth of the middle class in Vietnam. Finally, the section looks ahead to the shift in age structure and the future dominance of the aging senior Silver Generation.
Vietnamese values
Understanding the values that drive choices for Vietnamese consumers.
Vietnamese shopper dynamics
Exploring the unique shopping behaviours of Vietnamese consumers, the role of country of origin and the forces shifting grocery shopping from traditional grocery to modern retail formats and e-commerce in Vietnamese all critical to selling to Vietnamese consumers.
Vietnamese food and beverages
A review of Vietnam’s rich culture in food, beverages and snacking repertoire and moments.
Reaching Vietnamese consumers
Exploring media behaviour, online shopping, the digital economy and e-wallets in Vietnam. Keeping up with the Nguyen’s with consumer finance in Vietnam, the rise of e-wallets and shifting spending priorities from ownership to experience are reviewed.
Looking ahead from Vietnam
A summary of the drivers of growth for the Vietnamese consumer economy and a reminder of Vietnam’s habit of leap-frogging the market developments experience in more mature markets.
Selling to Vietnamese consumers is free to download here.
 
                 
					  					Lisa Nguyen - Vietnam Marketing Lead
 
					  					Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
 
					  					Kevin McQuillan - Chief Marketing Officer
 
					  					Sam Houston - Chief Executive Officer
 
					  					Minh Thu - Consumer Market Insights Manager
 
					  					Travis Mitchell - Executive Director
 
					  					Malcolm Farmer - Managing Director
 
					  					Hy Vu - Head of Research Department
 
					  					Joe Nelson - New Zealand Consulate General
 
					  					Steve Kretschmer - Executive Director
 
					  					York Spencer - Global Marketing Director
 
					  					Laura Baines - Programmes Snr Manager
 
					  					Mai Trang - Brand Manager of Romano
 
					  					Hanh Dang - Product Marketing Manager
 
					  					Luan Nguyen - Market Research Team Leader
 
					  					Max Lee - Project Manager
 
					  					Chris Elkin - Founder
 
					  					Ronald Reagan - Deputy Group Head After Sales & CS Operation
 
					  					Chad Ovel - Partner
 
					  					Private English Language Schools - Chief Executive Officer
 
					  					Rick Reid - Creative Director
 
					  					Anya Nipper - Project Coordination Director
 
					  					Dr. Jean-Marcel Guillon - Chief Executive Officer
 
					  					Joyce - Pricing Manager
 
					  					Matt Thwaites - Commercial Director
 
					  					Aashish Kapoor - Head of Marketing
 
					  					Kelly Vo - Founder & Host
 
					  					Thanyachat Auttanukune - Board of Management
 
					  					Hamish Glendinning - Business Lead
 
					  					Thuy Le - Consumer Insight Manager
 
					  					Richard Willis - Director
 
					  					Ha Dinh - Project Lead
 
					  					Geert Heestermans - Marketing Director
 
					  					Vo Thi Thuy Ha - Commercial Effectiveness
 
					  					Louise Knox - Consumer Technical Insights
 
					  					Aimee Shear - Senior Research Executive
 
					  					Dennis Kurnia - Head of Consumer Insights
 
					  					Tania Desela - Senior Product Manager
 
					  					Thu Phung - CTI Manager
 
					  					Linda Yeoh - CMI Manager
 
 					  Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
 
 					  Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
 
 					  Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
 
 					  Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.