Market research news & events

Market research news on consumer trends in Asia.

Consumer and market research news on consumer trends across Asia.

Cimigo Scores at the Hong Kong Sevens

The 2014 Hong Kong Rugby Sevens was another great success, with over 38,000 excited visitors during the 3 day event (28-30th March).  Cimigo again conducted the spectator research and event evaluation, with 50 interviewers throughout the stadium, interviewing over 1,900 spectators.  The poor weather
Joe Wheller speaks at UKTI's Great Week

Cimigo Supports UKTI's Great Week

Cimigo Supports UKTI's Great Week with the presence of Joe Wheller, Managing Director of Cimigo Vietnam recently spoke in Hanoi and Ho Chi Minh City to UK and local delegates attending half day seminars promoting greater cooperation between the creative industries in Vietnam and the UK. As part of

Joe Wheller and Matt Millard present "Branding, It's An Emotional Business" at ERC Institute

Joe Wheller, Cimigo Vietnam's Managing Director continued an ongoing partnership with the ERC Institute in Ho Chi Minh City by presenting to a group of MBA, Marketing and business students on the role of emotional response in building brands. Joe's talk focused on potential pitfalls for creatives and

Cimigo chooses judges for prestigious HK awards

Longstanding free-to-air Hong Kong TV station, TVB runs an annual awards ceremony celebrating the best in TVB programming. The TVB Anniversary awards are prestigious and eagerly awaited each year.  This year Cimigo, Asia's leading independent market research company, was tasked with the recruitment

How connected are Vietnamese consumers really?

Richard Burrage presented a snapshot of the digital landscape in Vietnam to members of the American Chamber of Commerce's ICT committee. Speaking alongside representatives of the tech industry under the banner title of "Where Tech Meets Marketing", Richard spoke about the explosive growth of online engagement

Cimigo on Energy Use in Vietnam 2013

Richard Burrage, Managing Partner, Cimigo is a keynote speaker at the Sustainable Built Environment For Now And The Future conference in Hanoi on March 26-27th (www.sbe2013.com). Energy needs for Vietnam will require US$124 billion to meet energy demands by 2030.  Residential energy use accounts for