Memperlebar brand
Sebuah brand unik di kategori personal care berencana untuk memperluas produk-produk yang mereka tawarkan ke area yang belum pernah disentuh sebelumnya.

Klien adalah perusahaan yang terkenal ahli dalam solusi therapeutic dan mereka ingin memperlebar jangkauan mereka ke bagian kosmetik. Sebelum sub-brand untuk kosmetik ini diluncurkan, mereka perlu mengubah kerangka brand secara keseluruhan dan mengidentifikasi peran dari sub-brand itu.
Cimigo mengadakan sesi-sesi strategi terintegrasi dan riset primer untuk membantu klien membuat peta berisi cara-cara untuk memajukan brand mereka.
Arahan yang jelas didapatkan untuk umbrella brand dengan persetujuan yang kuat antar pemangku kepentingan utama. Sebuah arahan kreatif untuk pengembangan komunikasi untuk sub-brand pun dikembangkan.


Menguraikan dan merekayasa
Aug 30, 2021
Sebuah perusahaan yang dulu pernah menguasai kategori fast-moving di masanya, mengalami penurunan

Cemilan anak-anak di kawasan urban dan rural di Vietnam
Aug 30, 2021
Membangun rencana untuk masuk ke pasar cemilan

Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

Lisa Nguyen - Vietnam Marketing Lead

Kevin McQuillan - Chief Marketing Officer

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Steve Kretschmer - Executive Director

Joe Nelson - New Zealand Consulate General

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Ha Dinh - Project Lead

Matt Thwaites - Commercial Director

Joyce - Pricing Manager

Dr. Jean-Marcel Guillon - Chief Executive Officer

Anya Nipper - Project Coordination Director

Rick Reid - Creative Director

Private English Language Schools - Chief Executive Officer

Chad Ovel - Partner

Thanyachat Auttanukune - Board of Management

Thuy Le - Consumer Insight Manager

Kelly Vo - Founder & Host

Hamish Glendinning - Business Lead

Aashish Kapoor - Head of Marketing

Richard Willis - Director

Thu Phung - CTI Manager

Tania Desela - Senior Product Manager

Dennis Kurnia - Head of Consumer Insights

Aimee Shear - Senior Research Executive

Louise Knox - Consumer Technical Insights

Vo Thi Thuy Ha - Commercial Effectiveness

Geert Heestermans - Marketing Director

Linda Yeoh - CMI Manager

Tim market research Cimigo di Indonesia dengan senang hati membantu Anda membuat keputusan yang lebih tepat.

Cimigo menyediakan solusi riset pasar di Indonesia yang akan membantu Anda membuat pilihan yang lebih baik.

Cimigo menyediakan tren pemasaran konsumen Indonesia dan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.

Cimigo menyediakan laporan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.