Leveraging Brand Image and Word-of-Mouth report

Oct 31, 2009

Leveraging Brand Image and Word-of-Mouth Report

1. Understand consumers 2. Understand your bank’s brand position Cimigo market research explores how to best leverage both to craft a campaign that generates revenue while getting people talking about your bank. International and local case studies are included. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam.