|Report Published||Sep 2019|
|Target Audience||Males and females, age 18+|
This Vietnam consumer market research report presents insights into brand communications around FIFA World Cup 2014. Cimigo, market reaserch company, surveyed 600 consumers 18-35 years of age in urban Vietnam to understand what makes them tick and which brand activities are resonating during the FIFIA Word Cup 2014. Read on to see which brands won, official sponsors versus opportunists, which communications cut through and which promotions motivated sales.