Winning at Tet is critical to your annual sales forecasts. Cimigo will give you a competitive advantage by understanding consumers during this coming Tet.
Cimigo will be interviewing 800 consumers quantitatively, engaging with consumers across twelve focus groups pre and post Tet, accompanying shoppers for their Tet shopping and engaging with forty consumers throughout Tet on our OnMobile insight community. We will be deep diving into two key consumer segments:
Mums 25 to 45 years old with children and ABC economic class
Teens 15 – 19 years old ABC economic class
Cimigo will unveil the most essential insights to drive your competitive advantage:
Learn how to win more sales next Tet.
Understand consumer attitudes, expectations, delights and tensions towards Tet.
Discover Tet shopping behavior, brand associations and gifting habits.
Learn which the most convincing Tet promotions are.
Learn which the most compelling advertising ideas are.
Learn why these ideas move brands off the shelves.
Learn which brands are most associated with Tet.
Determine Tet related expenses, gifting and activities.
At the end of February, a report and presentation will help you review Tet 2017 and commence plans for 2018. The fee is VND 180,000,000
Matt Thwaites - Commercial Director
Joyce - Pricing Manager
Dr. Jean-Marcel Guillon - Chief Executive Officer
Anya Nipper - Project Coordination Director
Janine Katzberg - Projects Director
Rick Reid - Creative Director
Private English Language Schools - Chief Executive Officer
Chad Ovel - Partner
Thanyachat Auttanukune - Board of Management
Thuy Le - Consumer Insight Manager
Kelly Vo - Founder & Host
Hamish Glendinning - Business Lead
Ha Dinh - Project Lead
Richard Willis - Director
Aashish Kapoor - Head of Marketing
Thu Phung - CTI Manager
Tania Desela - Senior Product Manager
Dennis Kurnia - Head of Consumer Insights
Aimee Shear - Senior Research Executive
Louise Knox - Consumer Technical Insights
Vo Thi Thuy Ha - Commercial Effectiveness
Geert Heestermans - Marketing Director
Linda Yeoh - CMI Manager