- Home > The rise of motorbike taxi Gojek app mobile Indonesia Asia
Consumer market research Indonesia Asia from Cimigo shows that half of all smartphone users in Jakarta are users of Gojek mobile app services, having at least one such mobile app installed on their smartphones. Almost everyone in the mobile app Gojek market have used Go-Jek, a third have used GrabBike – usage of other brands is rare. Two-thirds of the market is owned by Go-Jek exclusively – the majority of GrabBike users also use Go-Jek. Mobile app based Gojek users use the service roughly 6-7 times a month – usage is relatively regular. Personal transportation is the primary use of mobile app based Gojek services. Go-Jek’s innovative courier and delivery services are being utilised by about a third of the market. Hence the disruption has moved beyond motorbike taxi services and is impacting courier services and consumer behaviour for food delivery and shopping in Indonesia..
Cimigo interviewed males and females aged 15-50 in Jabodetabek whom own a smartphone from economic classes ABCD in December 2015.


Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

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