品牌拓展A niche player in the personal care category planned to expand their product offering into uncharted territories.
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/the_voice.png)
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_10_112.jpg)
机会
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/stretching-opp_2.png)
作为治疗性产品的专家,该品牌准备向美容领域扩展。在推出一个新的美容子品牌之前,他们需要提升整体品牌框架,明确美容子品牌的角色。
解决方案
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/stretching-slt_1.png)
善美佳将战略讨论和市场调研无缝衔接,客户最终成功制定品牌发展的路线图。
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_10_514.png)
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_10_114.jpg)
成果
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/stretching-rsl_1.png)
明确整体品牌发展方向,并获得主要利益相关方的认同。制定关于子品牌整体性推广发展的创作需求书。