Stretching the brand

Stretching the brandA niche player in the personal care category planned to expand their product offering into uncharted territories.

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From being known as an expert in therapeutic solutions, they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.


Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.


Clear directions were set for total brand with strong buy-in across key stakeholders. A creative brief for the holistic communications development for the sub-brand was developed.

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