Platform strategy developmentA leading carton packaging manufacturer was commencing long term strategic planning sessions.
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/the_voice.png)
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_19_109.jpg)
Opportunity
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/platform-opp_2.png)
Significant changes had happened in their categories and the different category managers needed a different perspective to help them bring priorities together, towards a coherent strategic platform.
Solution
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/platform-slt.png)
Analysing their information was a starting point for a series of strategy sessions that culminated in a workshop.These processes led by Cimigo allowed the team to surface key priorities and focus their planning efforts on addressing them. The workshop was effective in providing a collaborative venue for the category managers, allowing them to share best practices, as well as discussing issues across their areas of responsibility.
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_19_110.jpg)
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/case_studies_19_523.png)
Result
![](https://www.cimigo.com/north-asia/wp-content/uploads/2019/09/platform-rsl.png)
Priorities set were then built into the country’s business plan, allowing the team to build a coherent set of marketing strategies that addressed the most important opportunities and threats.