Loyalitas akan latte
Mengapresiasi pelanggan, membangun loyalitas, dan mempertahankan pelanggan

Ada sebuah peluang untuk meningkatkan loyalitas pelanggan akan brand kafe klien kami. Tantangannya adalah banyaknya kafe baru di mana-mana, baik yang memiliki ataupun tanpa cabang. Hal ini meramaikan persaingan dalam memperebutkan pelanggan.
Cimigo berbicara dengan para pelanggan kafe, baik yang setia maupun tidak. Cimigo memahami faktor pemicu, pengalaman, permasalahan, serta kebutuhan yang belum terpenuhi dari sebuah program loyalitas. Cimigo mengumpulkan pendapat dari para barista dan pramusaji. Kami lalu mengkuantifikasikan pemicu dari kepuasan dan ketidakpuasan yang ada.
Cimigo memberikan saran tentang bagaimana membangun, mengkomunikasikan, serta menumbuhkan ketertarikan akan sebuah program loyalitas. Cimigo menyarankan jalur-jalur komunikasi mana saja yang akan memberikan pengaruh dan bagaimana cara yang lebih baik untuk mendemonstrasikan kegunaannya. Secara kuantitatif, Cimigo juga mendemonstrasikan kegunaan finansial dari membangun, tidak hanya pelanggan-pelanggan baru, tapi juga membangun pelanggan-pelanggan yang meskipun jumlahnya lebih sedikit namun lebih berkualitas karena bisa membantu mempopulerkan program ini – maka langkah-langkah selanjutnya akan lebih mudah.


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Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Steve Kretschmer - Executive Director

Joe Nelson - New Zealand Consulate General

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Ha Dinh - Project Lead

Matt Thwaites - Commercial Director

Joyce - Pricing Manager

Dr. Jean-Marcel Guillon - Chief Executive Officer

Anya Nipper - Project Coordination Director

Janine Katzberg - Projects Director

Rick Reid - Creative Director

Private English Language Schools - Chief Executive Officer

Chad Ovel - Partner

Thanyachat Auttanukune - Board of Management

Thuy Le - Consumer Insight Manager

Kelly Vo - Founder & Host

Hamish Glendinning - Business Lead

Aashish Kapoor - Head of Marketing

Richard Willis - Director

Thu Phung - CTI Manager

Tania Desela - Senior Product Manager

Dennis Kurnia - Head of Consumer Insights

Aimee Shear - Senior Research Executive

Louise Knox - Consumer Technical Insights

Geert Heestermans - Marketing Director

Linda Yeoh - CMI Manager

Tim market research Cimigo di Indonesia dengan senang hati membantu Anda membuat keputusan yang lebih tepat.

Cimigo menyediakan solusi riset pasar di Indonesia yang akan membantu Anda membuat pilihan yang lebih baik.

Cimigo menyediakan tren pemasaran konsumen Indonesia dan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.

Cimigo menyediakan laporan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.